With the ideological vision that some accounts on social media portray, BeReal seemed like a...
Is BeReal a place where brands should be?
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Luan Wise
Lessons for Brands- Maintaining integrity in the Dylan Mulvaney and Bud Light Saga
You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the...
Five stand-out April Fool’s social media pranks for 2023
April Fool's Day lets brands show their creative and humorous sides on social media. In recent...
Gary Lineker, the BBC, social media and what it means for freelancers
This blog first appeared on www.ipse.co.uk and was co-authored by Andy Chamberlain, Director of...
Eight Useful Tools for Instagram
Instagram is a great social media app that allows you to share your photos and videos with...
How to set up Google Alerts and Feedly (RSS Reader)
If you're constantly looking for news to help you monitor conversations about your business, your...
LinkedIn Changes in 2022
In October 2022, LinkedIn reported record levels of engagement for the 16th quarter in a row. With...
Three Examples of How Brands Used Social Media for Black Friday 2022
On Black Friday, many retailers offer special deals and discounts on a wide range of products....
When is the best time to post content on social media?
When it comes to social media, there are so many questions – and rarely a definitive...
Discovering Successful Social Media Careers: Panel Discussion
At The Lighthouse Social Summit in September 2022, I was joined by Beth Thomas, Lauren Ahluwalia...