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Social media isn’t just a place to post updates—it’s a dynamic space where cultural narratives can come to life. To succeed, brands and creators...

Generational labels have become popular ways to describe how different age groups interact with technology, particularly social media. However,...

On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University... Nearly two-thirds of the global population now use...

This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The average social media user spends two hours 20 minutes a...

As social media marketers, we must grasp a crucial reality: we are not our target audience. What we do on social media for work is not necessarily...

Authenticity and expertise are essential on social media and thought leadership is key to establishing both. Thought leadership goes beyond sharing...

Welcome to World Emoji Day, 17th July 2024! 🌍🎈 From expressing emotions to adding a human touch to your brand, emojis can transform your social...

Did you join the rush to set up a new social media account 12 months ago? Have you been active, or are you lurking? I’m still in the ‘lurker’...

On 5th June 2024, I delivered a Masterclass at the Global HR Summit in Istanbul. We explored the benefits of using social media for recruitment plus...

I have had the privilege of being on the judging panel for many industry awards. It's exciting to read the entries and debate who should win...