Social media isn’t just a place to post updates—it’s a dynamic space where cultural narratives can come to life. To succeed, brands and creators...
Bridging Generations: Using Cultural Insights for Social Media Success
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How Different Generations Engage with Social Media
Generational labels have become popular ways to describe how different age groups interact with technology, particularly social media. However,...
Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good
On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University... Nearly two-thirds of the global population now use...
From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success
This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The average social media user spends two hours 20 minutes a...
Questions to Ask When Creating Customer Personas
As social media marketers, we must grasp a crucial reality: we are not our target audience. What we do on social media for work is not necessarily...
Thought Leadership and Personal Branding Using Social Media
Authenticity and expertise are essential on social media and thought leadership is key to establishing both. Thought leadership goes beyond sharing...
Celebrate World Emoji Day: Enhance Your Social Media Content with Emojis! 🎉
Welcome to World Emoji Day, 17th July 2024! 🌍🎈 From expressing emotions to adding a human touch to your brand, emojis can transform your social...
One Year of Threads: A Look Back at Changes and Growth Since Launch
Did you join the rush to set up a new social media account 12 months ago? Have you been active, or are you lurking? I’m still in the ‘lurker’...
Recruiting in the Digital Age: A Social Media Masterclass
On 5th June 2024, I delivered a Masterclass at the Global HR Summit in Istanbul. We explored the benefits of using social media for recruitment plus...
Social Media Awards – Why You Should Consider Entering
I have had the privilege of being on the judging panel for many industry awards. It's exciting to read the entries and debate who should win...