Benchmarks act as reference points to measure the effectiveness of your social media efforts, helping you move beyond simple metrics and narratives...
How Using Social Media Benchmarks Improves Performance
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
What is the Creator Economy?
The term "Creator Economy" is focused on how individuals turn their creativity into sustainable income, and how brands can also work together with...
Smart Ways to Use Social Media in Your Job Search
Whether you're actively job hunting or simply exploring your next career move, using social media for job hunting can be a powerful way to support...
Password Panic? A Social Media Manager’s Guide to Secure Account Management
We’ve all felt that moment of panic… logging into a brand account only to realise the password’s been changed, or worse, the account’s been...
Everything You Need to Know About LinkedIn Company Pages
A LinkedIn Company Page serves as the central hub for your brand. It’s where you establish your presence and share updates. Pages help LinkedIn...
@Mosseri: Ask Me Anything Instagram Updates (March 2025)
Each Friday, head of Instagram Adam Mosseri invites questions on his own Instagram account @mosseri - here's a transcript of the questions and...
AI Updates on Social Media Platforms, 2025
AI updates across the social media platforms are transforming how brands, creators, and everyday users create, share, and consume content. Here's...
From Feed to Stories to Reels: How Instagram Drives Event Success
Presentation from International Confex, 26 February 2025. View my webinars and workshops to learn more about Instagram and Event Marketing. ...
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the...
GDPR, AI, and Ethical Data Practices in Social Media Marketing
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been reviewed by...
