Taking the guesswork out of social media
FREE Social Media Marketing Guides
Welcome to Your FREE Guides for Social Media Success!
Ready to level up your social media marketing? You’re in the right place! This complimentary series of guides has been prepared to support you in navigating social media for business success. Whether you’re fine-tuning your profiles or learning new ways to engage, these resources are here to guide you.
- Ten Social Media Marketing Mistake You Might Be Making
… And How to Fix Them - A Guide to Social Media Recruitment
Discover how to attract top talent and build a strong employer brand on social platforms. - A Guide to Native Social Media Analytics
Understand what in-platform insights are available to help you make data-driven decisions and track your growth. - Business Events: Driving Success with Social Media Marketing
Amplify your events using social media for attracting, and engaging attendees. - LinkedIn Social Selling Guide
Unlock LinkedIn’s potential for building connections, nurturing leads, and finding business opportunities. - Social Media Accessibility Best Practices
Create inclusive content that’s accessible for all, broadening your audience and enhancing user experience.
Ten Social Media Mistakes You Might Be Making
In this ebook, you’ll discover ten key mistakes organisations make with social media marketing — and how to fix them. These aren’t just theoretical tips; they’re practical insights that you can apply today to improve your approach, connect with your audience, and discover what’s working for you
A Guide to Social Media Recruitment
This guide outlines the benefits of using social media for recruitment, highlighting key considerations for employers, with advice tailored to LinkedIn, Facebook, and X (Twitter).
Business Events
Driving Success with Social Media Marketing
Hundreds of workshops, webinars, conferences,and networking events are available each week on scores of different topics. For businesses, events are an important part of the overall marketing mix, encompassing hosting, speaking and attending to enhance networking and learning opportunities.
A Guide to Native Social Media Analytics
This guide shares the information you will find within the native analytics on LinkedIn, X (Twitter), Facebook,Instagram and TikTok.
Mastering Social Selling on LinkedIn
Whether you’re new to social selling or looking to refine your approach, this ebook provides actionable advice and a structured path to unlocking LinkedIn’s full potential to support you and your business.
A Guide to Creating Accessible Social Media Content
Accessible social media content benefits everyone by being more usable, readable, and easy to understand. Learn about best practices for written, audio and visual content.