Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
TikTok Adds New Website Visitor Retargeting Options
Source: Social Media Today UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not been communicated to ad partners as yet. Continue reading
TikTok Announces Expanded Launch of Its Version of Community Notes
Source: Social Media Today After first previewing them back in April, TikTok has today announced an expanded launch of its own version of Community Notes, called “Footnotes,” which will enable TikTok users to add contextual information to posts in the app....
Instagram Restricts Live Streaming to Creators With 1K or More Followers
Source: Social Media Today Instagram has increased its follower requirements for live-streaming, which will mean that users who haven’t grown their account to a certain level will no longer be able to broadcast in the app. Continue reading ...
YouTube Loosens Profanity Rules for Monetized Videos
Source: Techcrunch YouTube is tweaking its profanity-related rules to allow creators to monetize videos with swearing in them, provided the profanity is limited to the first seven seconds of the video. Continue reading
TikTok Adds New Parental Controls, Tools for Creators
Source: Techcrunch TikTok announced that it’s releasing a slew of new features, including enhanced parental controls, additional tools for creators, and a new interactive well-being feature. Continue reading
YouTube Expands Access to Premium Lite, Adds New Community Post Options
Source: Social Media Today YouTube’s expanding access to its Premium Lite option, which reduces the amount of ads users see in the app, while it’s also announced updates to Community Posts, and new filters for playlists. Continue reading
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
Smart Ways to Use Social Media in Your Job Search
Whether you're actively job hunting or simply exploring your next career move, using social media for job hunting can be a powerful way to support your journey. Beyond just networking, it offers valuable insights into company culture, recruitment trends, and industry...
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried and tested resources for freelance social media managers (and other freelancers), including options for insurance and...
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