Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
YouTube Updates Trending Content Displays To Keep Users Watching for Longer
Source: Social Media Today YouTube’s making a change to its in-app discovery elements, with the removal of its “Trending” and “Trending Now” listings, which will be replaced by a series of category-specific charts. Continue reading
Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms
Source: Social Media Today Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps. Continue...
LinkedIn Provides More Analytics Data to Third-Party Platforms
Source: Social Media Today LinkedIn has launched a new set of Member Post Analytics APIs, which will enable third party social media management platforms to integrate more LinkedIn post performance data, in order to make it easier to manage your LinkedIn...
YouTube Lets Channels Share More Performance Data With Brands
Source: Social Media Today YouTube has provided more info on its new option that enables creators to share more of their channel performance data with brands, in order to drive more monetization opportunities. Continue reading ...
YouTube Prepares Crackdown on ‘Mass-Produced’ and ‘Repetitive’ Videos, as Concern Over AI Slop Grows
Source: Techcrunch YouTube is preparing to update its policies to crack down on creators’ ability to generate revenue from “inauthentic” content, including mass-produced videos and other types of repetitive content — things that have become easier to generate...
Meta Adds Copyright Check Into the Reels Composer on Facebook
Source: Social Media Today Meta’s expanded its content copyright checking tool to the Reels composer on Facebook, as a means to help creators avoid potential restrictions on their content after publishing. Continue reading
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
Smart Ways to Use Social Media in Your Job Search
Whether you're actively job hunting or simply exploring your next career move, using social media for job hunting can be a powerful way to support your journey. Beyond just networking, it offers valuable insights into company culture, recruitment trends, and industry...
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried and tested resources for freelance social media managers (and other freelancers), including options for insurance and...
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