Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
TikTok is Testing its Own Version of Instagram’s ‘Broadcast Channels’
Source: Techcrunch TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are pretty...
X Bans Hashtags in Promoted Posts
Source: Social Media Today X owner Elon Musk has announced that the platform is banning hashtags from ads, in order to improve the look and responsiveness of X’s promoted posts. Continue reading
LinkedIn Adds Video Covers for Articles and Newsletters
Source: Social Media Today LinkedIn’s rolling out a new option to make your articles stand out in-stream, which also aligns with its broader push on video content. Continue reading
YouTube Adds an AI Overviews-Like Search Results Carousel
Source: Techcrunch YouTube is rolling out new AI-powered features to help users find content and information more easily, the company announced on Thursday. The platform is launching an AI-powered search results carousel similar to Google’s AI Overviews and is...
YouTube Increases Age Limit for Livestreaming
Source: Social Media Today YouTube’s looking to avoid potential risks with youngsters livestreaming in the app, with the platform announcing that it’s increasing its age limit for livestreams, with live broadcasts to be restricted to users aged 16 and up from...
Threads Updates Custom Feeds Access
Source: Social Media Today Threads has announced a change in the way that it displays topic-based feeds in the app, with users now able to tap into a dedicated “Feeds” menu at the top left of the main feed. Continue reading
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
Smart Ways to Use Social Media in Your Job Search
Whether you're actively job hunting or simply exploring your next career move, using social media for job hunting can be a powerful way to support your journey. Beyond just networking, it offers valuable insights into company culture, recruitment trends, and industry...
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried and tested resources for freelance social media managers (and other freelancers), including options for insurance and...
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