Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
LinkedIn Will Enable Third Party Apps to Display its ID Verification Markers
Source: Social Media Today LinkedIn will now enable third-party platforms to display its ID verification markers, as a means to expand identification to more web elements. Continue reading
Meta Updates Dynamic Labels for Advantage+ Catalog Ads
Source: Social Media Today Now, you can add “dynamic overlays” to your catalog ads, showing price, discounts, etc., presented as a sticker type element on the product image. Continue reading
Threads Officially Moves to Threads.com and Updates its Web App
Source: Techcrunch Instagram Threads, Meta’s newest social network and X competitor, is officially relocating from the website Threads.net to Threads.com. Continue reading
Meta: Cracking Down on Spammy Content to Make it Easier to Break Through
Source: Meta Every day, more than 2 billion people come to Facebook. To help creators reach this massive audience, we show public creator content in Feed to people who may be interested. That said, we’ve seen that some accounts try to game the Facebook...
YouTube Launches New Features To Mark the App’s 20th Birthday
Source: Social Media Today YouTube is celebrating its 20th birthday, and to mark the occasion, it’s launching a range of functions and add-ons to help users engage with the broader celebration. Continue reading
Snapchat Launches Updated Family Safety Hub
Source: Social Media Today Snapchat has launched a redesigned Snapchat Family Safety Hub, which will provide easy access to Snap’s parental guidance tools and in-app management options, in order to help parents ensure their kids are safe in the app. ...
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried and tested resources for freelance social media managers (and other freelancers), including options for insurance and...
A Career in Social Media Marketing | Jaymie-Leigh Baker
Jaymie-Leigh Baker is an Associate Lecturer in Social Media Marketing at Anglia Ruskin University, expertly combining her academic role with practical involvement in social media management. Her work focuses on applying the principles of social media marketing in...
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