Welcome to The Lighthouse
The Ultimate Resource for Social Media Managers
Welcome to The Lighthouse – The ultimate resource for social media managers, curated by trusted advisor, trainer and author, Luan Wise.
The Lighthouse is here to be your guiding light through all the latest news and platform changes. You can also find recommended resources from useful apps through to training courses, plus all the support you need to succeed in your chosen career.
Latest Social Media News
Threads Will Now Enable Users To Add Multiple Links to Profiles
Source: Social Media Today After testing it out over the last month, Threads is now rolling out the option to add up to five links to your in-app bio, as another means to enhance its appeal to creators and publishers. Continue reading
TikTok Rolls Out New Accessibility Tools, Including AI-Generated ALT Text
Source: Techcrunch TikTok announced on Wednesday that it’s expanding its suite of accessibility tools by rolling out AI-generated ALT text for photos, a high-contrast mode, and support for device-level bold text preferences. Continue reading...
YouTube Introduces an Interactive Product Feed for Shoppable TV Ads
Source: Techcrunch YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. Continue reading
X Launches Updated Link Previews and CTAs for Sales Objective Ads
Source: Social Media Today X has updated its website card display for in-stream ads, with a text bar, and a custom CTA button along the bottom of the ad, in order to help drive more clicks. Continue reading
Meta Adds More Creative Options To Edits App
Source: Social Media Today Meta’s certainly staying true to its word on rolling out regular updates to its new “Edits” video editing app, with another round of new Edits features now available to users. Continue reading
TikTok Launches TikTok AI Alive, A New Image-to-Video Tool
Source: Techcrunch TikTok is launching its first image-to-video AI feature, the company announced on Tuesday. The new feature is called “TikTok AI Alive” and allows users to turn static photos into videos within TikTok Stories. Continue reading...
Social Media Insights
Looking for an app, training course or tool to help you create content? Here’s some articles sharing insights and recommendations
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the Southport stabbing. False narratives about the incident spread rapidly on social media, leading to confusion, fear, and...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you name it! Luckily, AI is becoming the jigsaw piece we didn’t even realise we were missing. While platforms like Meta,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time conversations and breaking news, X’s transformation has sparked curiosity and controversy, leading to increased attention on...
Careers Centre and Jobs Board
The Lighthouse Careers Centre is your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you can find everything you need right here.
Smart Ways to Use Social Media in Your Job Search
Whether you're actively job hunting or simply exploring your next career move, using social media for job hunting can be a powerful way to support your journey. Beyond just networking, it offers valuable insights into company culture, recruitment trends, and industry...
IR35 Explained: Tips for Freelancers, Contractors, Consultants and the Organisations Hiring Them
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your own terms. It’s an opportunity to turn your skills and passions into a thriving business while building meaningful...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried and tested resources for freelance social media managers (and other freelancers), including options for insurance and...
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