The social media world is full of experts. They tend to fall into two camps: professional advice givers and practical doers. It’s rare to find someone that does both – and more.
That’s where I come in. As a LinkedIn Learning course instructor (since 2015) and a Facebook Blueprint lead trainer (since 2019) I’m at the coal face of social media, giving me the confidence to talk the talk with credible, up-to-date content.
I’m equally adept at walking the walk as a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM). Over the past 20 years I’ve worked with clients including Hilton, Royal Mail, and the University of Cambridge, and continue to provide hands-on strategic consultancy on a project or retained basis.
One of my clients is the household cleaning product manufacturer Dishmatic, working alongside their PR agency, my social media guidance has supported their 2020 Breast Cancer Awareness Month campaign to pick up two awards: PRCA Dare Awards 2021 and finalist CIPR PRide Awards.
I’m also an author. My self-published book ‘Relax! It’s Only Social Media’ won a National Indie Excellence Award, and my social media planner was listed by the Independent online as one of the 9 best books for entrepreneurs.
I could go on, telling you about the online coffee business I’ve launched, my recent exploits with paddle boarding or my colour coded bookshelves but let’s save those stories for when we meet.
November 2019, in Dublin, presenting on social media at the Bartlett Tree Experts Annual Management Meeting