Learn with me
On-Demand Social Media Courses
I’m trusted to deliver social media training on behalf of Google, Facebook and LinkedIn plus various professional bodies and university business schools.
I have also worked directly with businesses across financial services, law, manufacturing, retail, public sector, and more, to deliver in-house social media training curated to individual business needs and goals.
The social media training courses below are available on-demand through LinkedIn Learning. As a LinkedIn Learning Course Instructor, I work in partnership with LinkedIn’s global team of content directors, producers and editors to develop, write and record courses to go in the library.
Browse the courses below and Learn With Me online.
- All of the social media training courses below are available on-demand on LinkedIn Learning.
- LinkedIn Learning is available via subscription only, it is also included as part of a premium LinkedIn account.
If you are interested in a more bespoke social media workshop or solution for your team, then I offer a number of tried-and-tested formats – from bite-size breakfast sessions to full-day bootcamps. Find out more and Work With Me.
What’s LinkedIn Learning? Watch the video below.
My Social Media Training Courses
Below you can find my on-demand social media training courses.
B2B Foundations: Social Media Marketing Training Course
How social media marketing works within the business to business (B2B) context.
What you’ll learn:
Discover how to understand and communicate with the business buyer. Learn about the buying process, social selling, and what great B2B social media content looks like.
Marketing Your Event Course
This course offers tips to successfully market your event.
What you’ll learn:
You’ll reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. Understand the different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.
Social Media Marketing ROI Course
Understand how you can prove your social media return on investment (ROI)
What you’ll learn:
We cover the measurements that really matter, how to use Twitter, LinkedIn, Facebook, and Instagram analytics to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.
Setting a Marketing Budget Course
Understanding the cost of marketing
What you’ll learn:
Learn how to price products, find the lifetime value of your customers, and know the costs of various marketing activities. Plus, get budgeting and cost management tips, and find out how to measure your success.
Marketing Foundations: Targeting
Where are your customers and how to keep them.
What you’ll learn:
In this marketing course you will learn how to successfully find and target your audience, whether a business-to-consumer (B2C) or a business-to-business (B2B).
Content Marketing: Social Media Training Course
How to use social media for content marketing
What you’ll learn:
In this social media course you will learn about the four ways to distribute content, improve your content marketing and measure results.
What it’s like to work with me
Testimonials
“I have always engaged with social media at a distance, mostly because I didn’t understand how best to use the platforms important to my work and professional development.
In less than twenty minutes, Luan had taken the fear out of it, with some simple but effective strategies to allow me to use these platforms to both inform and promote health professions education and research.
Her engaging and professional style is reassuring and pragmatic. A real learning encounter!”
Aileen Barrett, PhD, Health Professions Education Consultant, Ireland
“I have been fortunate enough to attend many social media courses run by Luan and have always come away armed with ideas and strategies to move my business forward. Recently I was lured to Switzerland by a large financial services company so I asked Luan for her help to devise a LinkedIn strategy which would get me off to a flying start! I’m now based in Basel and so grateful to Luan for her help – my business is already flourishing and without her intuitive advice and training I would genuinely have struggled to get things off the ground. Not only has she made a huge impact on my business but we also had a lot of fun along the way. Thank you Luan.”
Karen Hine, Associate Wealth Consultant, deVere Group
“Hi, Luan! I just finished the course you taught: B2B Foundations: Social Media Marketing and wanted to say that it was such a helpful course. I think you gave really valuable and relevant information. I just started working as a social media manager at a B2B company and found it challenging to market because I am more familiar with B2C. I wanted to say thank you for your help you answered many questions I had!”
Lori Sharabani
“Luan explains the [social media] subject in a clear and well-prepared manner, all levels of social media practitioner, from rank novice to experienced user, will come away with significantly more knowledge and tools to help improve their social media outputs.”
Stewart Wardrop, Chief Executive Officer, Arboricultural Association