On-Demand Social Media Courses

Learn with me

I’m trusted to deliver social media training on behalf of Google, Facebook and LinkedIn plus various professional bodies and university business schools.

I have also worked directly with businesses across financial services, law, manufacturing, retail, public sector, and more, to deliver in-house social media training curated to individual business needs and goals.

The social media training courses below are available on-demand through LinkedIn Learning. As a LinkedIn Learning Course Instructor, I work in partnership with LinkedIn’s global team of content directors, producers and editors to develop, write and record courses to go in the library.

Browse the courses below and Learn With Me online.

All of the social media training courses below are available on-demand on LinkedIn Learning. 

LinkedIn Learning is available via subscription only, it is also included as part of a premium LinkedIn account.

If you are interested in a more bespoke social media workshop or solution for your team, then I offer a number of tried-and-tested formats – from bite-size breakfast sessions to full-day bootcamps. Find out more and Work With Me.

What’s LinkedIn Learning? Watch the video below.

My Social Media Training Courses

Below you can find my on-demand social media training courses.

How social media marketing works within the business to business (B2B) context.

What you’ll learn:
Discover how to understand and communicate with the business buyer. Learn about the buying process, social selling, and what great B2B social media content looks like.

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This course offers tips to successfully market your event.

What you’ll learn:
You’ll reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. Understand the different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.

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Understand how you can prove your social media return on investment (ROI)

What you’ll learn:
We cover the measurements that really matter, how to use Twitter, LinkedIn, Facebook, and Instagram analytics to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.

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Understanding the cost of marketing

What you’ll learn:
Learn how to price products, find the lifetime value of your customers, and know the costs of various marketing activities. Plus, get budgeting and cost management tips, and find out how to measure your success.

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Where are your customers and how to keep them.

What you’ll learn:
In this marketing course you will learn how to successfully find and target your audience, whether a business-to-consumer (B2C) or a business-to-business (B2B).

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How to use social media for content marketing

What you’ll learn:
In this social media course you will learn about the four ways to distribute content, improve your content marketing and measure results.

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