Learn with me
On-Demand Social Media Courses
I’m trusted to deliver social media training on behalf of Google, Facebook and LinkedIn plus various professional bodies and university business schools.
I have also worked directly with businesses across financial services, law, manufacturing, retail, public sector, and more, to deliver in-house social media training curated to individual business needs and goals.
As a LinkedIn Learning Course Instructor, I work in partnership with LinkedIn’s global team of content directors, producers and editors to develop, write and record courses to go in their library. LinkedIn Learning is available via subscription only, it is also included as part of a premium LinkedIn account.
I regularly deliver live courses for the Direct Marketing Association Northern California. These are also available to purchase as a pre-recorded course on demand.
These topics can all be delivered in a bespoke session for your team. Get in touch to discuss options.
My Social Media Training Courses
Below you can find my on-demand social media training courses.
LinkedIn Advertising
In this two-module masterclass, you will learn how LinkedIn fits into the B2B sales funnel, and how to structure your LinkedIn content to balance your short-term and long-term goals. You’ll gain valuable insights, gain new working knowledge, and develop the confidence to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.
Webinar, Hybrid, and In-Person Events Marketing Masterclass
If events are part of your 2025 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.
B2B Foundations: Social Media Marketing Training Course
How social media marketing works within the business to business (B2B) context.
What you’ll learn:
Discover how to understand and communicate with the business buyer. Learn about the buying process, social selling, and what great B2B social media content looks like.
Social Media Marketing ROI Course
Understand how you can prove your social media return on investment (ROI)
What you’ll learn:
We cover the measurements that really matter, how to use Twitter, LinkedIn, Facebook, and Instagram analytics to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.
Marketing Foundations: Targeting
Explore the world of customer targeting and how it can help you find and keep the best customers.