Social Media Marketing ROI – Online Training Course

Understanding how to measure social media ROI

LinkedIn Learning

I have been a LinkedIn Learning course instructor since 2017, working with a global production team to produce online learning courses.

Proving return on investment (ROI) for social media marketing is one of the toughest challenges facing marketers.

This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization.

Understand the key metrics to define the success of campaigns and discover how you can get the most from your social media marketing.

By taking this course you will learn how to:

  • Link business strategy and social media
  • Look at the challenges of calculating ROI
  • Determine the cost of social media
  • Define ROI
  • Calculate social media marketing ROI
  • Determine the financial and nonfinancial benefits of social media

What is LinkedIn Learning?

LinkedIn Learning is an online learning platform that enables professionals to achieve their career objectives and aspirations by acquiring new skills or prop up existing ones through a self-paced learning experience., an industry leader in online education was co-founded in 1995 by Lynda Weinman and Bruce Heavin. LinkedIn acquired in April 2015 at the cost of $1.5 billion. In September 2016 LinkedIn incorporated courses into the LinkedIn platform, as ‘LinkedIn Learning’.

The online library of 10,000+ courses is updated weekly and cover a wide range of business, creative and technical topics from leadership to coding.

Subscribe to the LinkedIn Learning Blog to receive notifications of new courses.

How do I access LinkedIn Learning?

With a LinkedIn Learning subscription, you can develop your skills, get recommendations for courses based on your interests, and add completed courses to your LinkedIn profile.

Subscriptions can be purchased monthly, or annually.

To find out more about the other benefits of a premium subscription, read this blog.

To get started, you can enjoy a one-month free trial via this link (don’t forget to cancel it before your free trial ends).

What does it mean to be a LinkedIn Learning Course Instructor?

LinkedIn Learning Course Instructors are subject matter experts, selected to work in partnership with LinkedIn’s global team of content directors, producers and editors to develop, write and record courses to go in the library.

I shared my experiences as a LinkedIn Learning course instructor, here.

Want to know more about how to use LinkedIn Learning?

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