Social Media Marketing ROI

Understanding how to measure social media ROI

Explore the world of customer targeting and how it can help you find and keep the best customers.

Proving social media return on investment (ROI) is one of the toughest challenges facing marketers. This course helps you transcend vanity metrics, such as number of likes, to demonstrate precisely how social media creates value for your organization.

Understand the key metrics to define the success of campaigns and discover how you can get the most from your social media marketing.

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LinkedIn Learning is an online learning platform that enables professionals to achieve their career objectives and aspirations by acquiring new skills or prop up existing ones through a self-paced learning experience.

Lynda.com, an industry leader in online education was co-founded in 1995 by Lynda Weinman and Bruce Heavin. LinkedIn acquired Lynda.com in April 2015 at the cost of $1.5 billion. In September 2016 LinkedIn incorporated Lynda.com courses into the LinkedIn platform, as ‘LinkedIn Learning’.

The online library of 10,000+ courses is updated weekly and cover a wide range of business, creative and technical topics from leadership to coding.

Subscribe to the LinkedIn Learning blog to receive notifications of new courses.

With a LinkedIn Learning subscription, you can develop your skills, get recommendations for courses based on your interests, and add completed courses to your LinkedIn profile.

Subscriptions can be purchased monthly (£29.99/month), or annually (£19.99/month).

To find out more about the other benefits of a premium subscription, read this blog.

To get started, you can enjoy a one-month free trial via the link below (don’t forget to cancel it before your free trial ends).

LinkedIn Learning Course Instructors are subject matter experts, selected to work in partnership with LinkedIn’s global team of content directors, producers and editors to develop, write and record courses to go in the library.

I shared my experiences as a LinkedIn Learning course instructor, here.

Use the link below to unlock your one month free trial of LinkedIn Learning and start your course today.