Marketing Foundations: Targeting Training Course
Understand your target audiences
Explore the world of customer targeting and how it can help you find and keep the best customers.
In this course, we cover key concepts and practices that can help you use targeting to successfully connect with your audience.
We discuss the unique characteristics of both business-to-consumer (B2C) and business-to-business (B2B) customers, what influences the buying decisions of these customers, and how to reach B2C and B2B audiences.
We also cover buyer personas, explaining how to create and leverage personas in your marketing.
LinkedIn Learning is an online learning platform that enables professionals to achieve their career objectives and aspirations by acquiring new skills or prop up existing ones through a self-paced learning experience.
Lynda.com, an industry leader in online education was co-founded in 1995 by Lynda Weinman and Bruce Heavin. LinkedIn acquired Lynda.com in April 2015 at the cost of $1.5 billion. In September 2016 LinkedIn incorporated Lynda.com courses into the LinkedIn platform, as ‘LinkedIn Learning’.
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LinkedIn Learning Course Instructors are subject matter experts, selected to work in partnership with LinkedIn’s global team of content directors, producers and editors to develop, write and record courses to go in the library.
I shared my experiences as a LinkedIn Learning course instructor, here.