Marketing Foundations: Targeting – Online Training Course
Understand your target audiences
I have been a LinkedIn Learning course instructor since 2017, working with a global production team to produce online learning courses.
Explore the world of customer targeting and how it can help you find and keep the best customers.
In this course, we cover key concepts and practices that can help you use targeting to successfully connect with your audience.
We discuss the unique characteristics of both business-to-consumer (B2C) and business-to-business (B2B) customers, what influences the buying decisions of these customers, and how to reach B2C and B2B audiences.
We also cover buyer personas, explaining how to create and leverage personas in your marketing.
What is LinkedIn Learning?
LinkedIn Learning is an online learning platform that enables professionals to achieve their career objectives and aspirations by acquiring new skills or prop up existing ones through a self-paced learning experience.
Lynda.com, an industry leader in online education was co-founded in 1995 by Lynda Weinman and Bruce Heavin. LinkedIn acquired Lynda.com in April 2015 at the cost of $1.5 billion. In September 2016 LinkedIn incorporated Lynda.com courses into the LinkedIn platform, as ‘LinkedIn Learning’.
The online library of 10,000+ courses is updated weekly and cover a wide range of business, creative and technical topics from leadership to coding.
Subscribe to the LinkedIn Learning Blog to receive notifications of new courses.
How do I access LinkedIn Learning?
With a LinkedIn Learning subscription, you can develop your skills, get recommendations for courses based on your interests, and add completed courses to your LinkedIn profile.
Subscriptions can be purchased monthly, or annually.
To find out more about the other benefits of a premium subscription, read this blog.
To get started, you can enjoy a one-month free trial via this link (don’t forget to cancel it before your free trial ends).
What does it mean to be a LinkedIn Learning Course Instructor?
LinkedIn Learning Course Instructors are subject matter experts, selected to work in partnership with LinkedIn’s global team of content directors, producers and editors to develop, write and record courses to go in the library.
I shared my experiences as a LinkedIn Learning course instructor, here.