Source: Social Media Today As video continues to gain traction among LinkedIn users, the platform has announced some new video ad options, including “First Impression Ads,” which offer more opportunity to grab attention, as well as expanded CTV Ads...
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LinkedIn Adds More Post Analytics To Help Guide Content Strategy
Source: Social Media Today LinkedIn’s adding some additional post analytics elements, in order to provide more insight into how your content is driving engagement and interaction in the app. Continue reading
LinkedIn Now Has a Searchable Database of All Promoted Jobs in the App
Source: Social Media Today LinkedIn’s expanded its Ad Library database of all the ads that it’s hosted in the app, with a new Job Library segment, which provides the same oversight for its paid job listings. Continue reading
LinkedIn Provides More Ad Engagement Insight in Revenue Attribution Report
Source: Social Media Today LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that will show how different people from a target company have...
LinkedIn Launches AI-Powered Career Discovery Tools
Source: Social Media Today LinkedIn is rolling out a new, AI-powered job search process, which will enable users to describe their dream job in basic terms, which LinkedIn’s system will then be able to match to actual roles and opportunities. Continue...
LinkedIn Announces New Video Ad Options
Source: Social Media Today LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that it’s introduced to help brands tap into this to maximize their marketing efforts....
LinkedIn Updates Video Embeds With ‘Video Only’ Option
Source: Social Media Today LinkedIn’s rolled out some improvements to its post embedding process, which now enable you to embed video content in isolation, as opposed to having to attach the whole post on your website. Continue reading
LinkedIn Enables Users To Add Secondary Names for ID Verification
Source: Social Media Today LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your real name when listed as a secondary title, when going through the verification process. Continue...
LinkedIn Will Enable Third Party Apps to Display its ID Verification Markers
Source: Social Media Today LinkedIn will now enable third-party platforms to display its ID verification markers, as a means to expand identification to more web elements. Continue reading
LinkedIn Expands ‘Wire’ Video Promotion Option
Source: Social Media Today LinkedIn has announced a new expansion of its Wire video promotion offering, which enables brands to place their video ads alongside premium publisher content in the app. Continue reading