Source: Social Media Today
LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that will show how different people from a target company have engaged with your ads.
Source: Social Media Today LinkedIn’s expanded its Ad Library database of all the ads that it’s hosted in the app, with a new Job Library segment, which provides the same oversight for its paid job listings. Continue reading
Source: Social Media Today LinkedIn is rolling out a new, AI-powered job search process, which will enable users to describe their dream job in basic terms, which LinkedIn’s system will then be able to match to actual roles and opportunities. Continue...
Source: Social Media Today LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that it’s introduced to help brands tap into this to maximize their marketing efforts....