A no-nonsense guide to social networking for you and your business
Relax! It’s Only Social Media
Bringing the business of social media back to basics
There are lots of ‘how to’ books on social media, and no end of blogs, but there are few that address the fear that many people have about using social media – the fear of not really knowing what to do, and not wanting to get it wrong.
My aim with ‘Relax! It’s Only Social Media’ is to bring the business of social media back to basics: to compare the new with the traditional, to adopt a planned approach, and to ensure that you know how you can get results for your business.
Published in November 2016, and winner of an Indie National Excellence Award, this book stands the test of time with its practical approach to using social media for business.
The second revised edition is due for publication in 2023 and will feature exclusive findings from a research study in collaboration with Warwick Business School.
Who is this book for?
If you’re a marketer or a business owner, director, manager with responsibility for marketing, this book is for you. If you’re involved in customer service, recruitment or sales you will also find this helpful to your day-to-day role. You’ll probably be using social media already, but know you could be using it better.
About the author
Luan Wise is a chartered marketer with more than 20 years’ experience of working with clients including Hilton, Royal Mail, Panasonic, and the University of Cambridge.
Luan’s career in marketing started ‘web first’, managing content and building online communities. She helped many businesses to produce their first websites. For most of her agency-side career, Luan worked for Hilton, planning and managing complex multimedia, multi-site promotional campaigns for its national and international chain of health clubs. In 2007 Luan switched to become a client-side marketer, joining a new business operating in the newly liberalised postal marketplace. With Luan’s support, the business’s annual sales rocketed from £3 million to £60 million over the next five years.
In 2009 Luan discovered social media and hasn’t put a smartphone down since.
Her practical marketing expertise has awarded Luan many invitations to speak at business events. She’s also won many accolades, including being named one of the top five female marketers by LinkedIn UK for its International Women’s Day campaign, and being included in the South West’s ‘42 under 42’ list of the region’s brightest talents.
Today, Luan runs a successful marketing consultancy, providing marketing advice, practical hands-on support, and training. She is a course instructor for LinkedIn’s own online learning platform and an accredited trainer for Facebook.
Hear how ‘Relax! It’s Only Social Media‘ helped IH Manchester Football Academy.