A practical guide to setting and achieving your social media marketing goals

Some people can make the simple appear complex and others who are truly gifted in their profession can make the complex, simple. Luan Wise has the ability to retain all of the sophistication of social media marketing and present it without needing to make it complex. Planning for Success is a valuable read for business and students alike – social media marketing made simply sophisticated!

Professor Jonathan Deacon, University of South Wales

Many of us love scrolling social media; some of us even post content for others. Using social media for commercial benefit though is tough. Planning for Success takes a difficult challenge and breaks it into bite-size chunks. If you want to use social media strategically, this is the first book you should read.

Dr Thomas Bowden Green, University of the West of England

As someone who has often experienced imposter syndrome in the world of social media, Planning for Success offered me a much-needed sense of assurance. Learning from an expert like Luan Wise, who has a wealth of experience in the field, felt like a personalised mentorship that has immensely contributed to my professional growth. I found this book to be an enlightening and empowering resource.

Tinisha Osu, Early career marketer. BSc Psychology and Biology. MSc Forensic Psychology

“This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.”

Anna Miller, Early career marketer. BA (Hons) Marketing

Planning for Success is an educational read for anyone working in social media marketing. Luan comprehensively and knowledgeably talks you through a process for building a solid social media plan designed to support the overall business strategy. Luan’s step-by-step approach to it all explains both the ‘why’ and ‘how’, including brilliant case study examples across different industries and sectors, useful template resources and directions for onward research and learning if required. Too often social media is dumbed down and disregarded, yet so much can be achieved with its strategic use. Reading this book will help you develop the knowledge to do so!

Beth Kirk, Social Media Marketing Coach

Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.

Jake Potter, Head of Social Media

Planning for Success by Luan Wise is a must-read for anyone in social media or any other kind of marketing. The insights are clear and actionable, turning complex ideas into straightforward steps. This book is a practical guide for setting and achieving marketing goals. I’m going to go so far as to say it’s the best book on the realities of planning social media that I have read.

Claire Hattrick, FCIM. Associate Director, Marketing

I’ve had the benefit of knowing Luan for nearly a decade. She has probably forgotten more about social media marketing than I know. Fortunately for me, and you, she’s distilled a significant chunk of it down into “Planning for Success”. It’s an excellent book with supporting online tools that will get you excited about levelling up your social media marketing at a time when many professionals are probably feeling fatigued by it all. With its comprehensive and chronological work-a-long style, it’s going to help you rapidly apply sound, strategic principles to practical implementation. Don’t waste a minute, grab your copy and start Luan’s model to work today!

René Power, B2B Marketing Consultant

To those at work: If you feel that ‘the moment has passed’ and you ‘should know’ then this is the book for you! Buy, read and keep for reference and never feel that you didn’t know all there is to know about social media ever again!

To those in education: if I had my way not only would we give every student from Business Schools this book as they begin studying but we’d also give a copy of the book to all the other cohorts as well because whether you are studying Sports Science, Fine Art, History or Dentistry, social media is now too important and too powerful not to understand!

To current marketing students/early career marketers: look no further for your essential, core text! Written by someone with heaps of real ‘I have actually done this’ experience who has identified what you need to know and crucially, ensured it’s all here in one place!

Dr Fran Hyde, Senior Lecturer in Marketing.

Planning for Success is packed full of golden nuggets. Working in social media is fast-paced so it’s great to have a book that you can dip back in to as a reminder of the fundamentals you need for planning and creating campaigns. However you get to engage with Luan, whether it’s through reading her books, consultancy, training or events, you’ll feel more confident and inspired. I love that I’ve had the opportunity to work with Luan and now I’ve got all her great advice written down in one handy reference guide!

Elizabeth Starling, Social Media Manager.