Blog

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Learn top tips and best practices for social media planning, LinkedIn, Facebook, Twitter and Instagram.

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What You Need to Know About Instagram TV (IGTV)

  On 20th June 2018, Instagram launched Instagram TV.  Previously video content on Instagram was limited to a maximum of 60 seconds in feeds, and 10 seconds per Stories frame. IGTV videos can be up to an hour. How to Access IGTV When logged in to Instagram, tap the search icon along the bottom to find IGTV on the next…

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Do you know what information you are sharing with your LinkedIn network?

  Understanding the privacy and settings of your LinkedIn profile brings a new level of confidence to using the platform. It is worth reviewing all the account preferences, visibility, communiations and data privacy settings on your profile, but there’s a few I think you need to be specifically aware of when using LinkedIn. 1) Sharing updates Before making any updates to…

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How to Create Meaningful Engagement on LinkedIn

This article first appeared on Social Media Examiner.   Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts. #1: Compose Conversational LinkedIn Connection Requests If you want to connect…

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Eight useful apps for Instagram

  Instagram is a great social media app that allows you to share your photos and videos with millions of users around the world. But you can greatly improve your Instagram experience by using a few apps... Linktr.ee Instagram only lets you add one link to your bio. Linktr.ee provides a smart link which, when tapped, opens a handy menu…

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How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

This article first appeared on Social Media Examiner.   Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues…

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8 Ways to Use the LinkedIn Mobile App for Business

  This article first appeared on Social Media Examiner. Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. #1: Get More Characters in Your LinkedIn Headline via the Mobile App Whenever you search for connections or…

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What are hashtags and how to use them

  Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front of a word or group of words. Hashtags were first used on Twitter, in 2007; now you can use them on most social media platforms. It’s the use of a hashtag that…

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How to use LinkedIn conversation ads for better conversions

This article first appeared on Social Media Examiner.   Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement…

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Twitter lists

What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed more manageable, by grouping accounts together. They can not only help you focus through the fast-paced nature of Twitter, but also help with gathering important insights, to find content to share, and…

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How to use LinkedIn ads to reach your target audience

This blog first appeared on Social Media Examiner.   Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that LinkedIn is the number-one social…

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