Benchmarks act as reference points to measure the effectiveness of your social media efforts, helping you move beyond simple metrics and narratives...
How Using Social Media Benchmarks Improves Performance
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Social Media Tips
Password Panic? A Social Media Manager’s Guide to Secure Account Management
We’ve all felt that moment of panic… logging into a brand account only to realise the password’s been changed, or worse, the account’s been...
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling riots across the UK, particularly surrounding the...
GDPR, AI, and Ethical Data Practices in Social Media Marketing
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been reviewed by...
How Social Media Platforms Are Using Your Data for AI Training (And What the EU AI Act Means for You)
Artificial Intelligence (AI) is becoming an integral part of our online experience. From helping social media platforms improve their services to...
AI Tools for Social Media Managers
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you...
Discovering Community in the World of BookTok
BookTok (or 'Book TikTok') is a niche community that has taken root on TikTok, redefining how readers around the world discover, share, and engage...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time...
Gift Guide for Social Media Managers
Are you a Social Media Manager looking to treat yourself to something that’s both enjoyable and genuinely useful for your work? Nothing says...
Top Video Editing Tools for Social Media Managers
There's no doubt that video content is key right now. From long-form to short-form, on YouTube, TikTok, Instagram, Facebook, and LinkedIn, creating...