Welcome to my blog

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Social Media News and Actionable Insights

Welcome to my blog

As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Twitter and Instagram.

Key changes to LinkedIn in 2021

    “Change is inevitable. Change is constant” (Benjamin Disraeli) This quote could not apply more accurately to the world of social media. In 2021 LinkedIn continued to see growth from its active users, and surpassed $10 billion in revenue for the first time. The LinkedIn Pressroom notes that LinkedIn now has nearly 800 million members in 200 countries and regions…

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How Social Media Platforms Are Supporting the Climate Change Conversation, and How Businesses Can Get Involved

As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just better, but also greener. Concern over climate change has risen dramatically since the 2015 Paris Agreement, as governments, businesses and individuals recognise climate change as a global priority that can only be tackled by…

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Do you know what information you are sharing with your LinkedIn network?

  Understanding the privacy and settings of your LinkedIn profile brings a new level of confidence to using the platform. It is worth reviewing all the account preferences, visibility, communiations and data privacy settings on your profile, but there’s a few I think you need to be specifically aware of when using LinkedIn. 1) Sharing updates Before making any updates to…

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How to Create Meaningful Engagement on LinkedIn

This article first appeared on Social Media Examiner.   Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts. #1: Compose Conversational LinkedIn Connection Requests If you want to connect…

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Eight useful apps for Instagram

  Instagram is a great social media app that allows you to share your photos and videos with millions of users around the world. But you can greatly improve your Instagram experience by using a few apps... Linktr.ee Instagram only lets you add one link to your bio. Linktr.ee provides a smart link which, when tapped, opens a handy menu…

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