Social Media Updates – 2019 (part two)

Reading Time: 12 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter. Below are all the changes from July 2019. You can find changes January-June 2019, here. They include new… Read more

Relax! It’s Only Social Media – IH Manchester Case Study

Reading Time: 2 minutes I recently met up with Peter Hayes from the IH Manchester Football Academy. He shared with me the impact of my book, ‘Relax! It’s Only Social Media’. Established in 2006, the IH Manchester Football Academy offers a full range of football education and coaching programmes, showcase days, professional player assessments and trial opportunities. The programmes… Read more

Social Media Updates – 2019 (part one)

Reading Time: 15 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter. Below are all the changes from January to June 2019. They include new features, retired features, brand refreshes,… Read more

Making the right marketing channel decisions

Reading Time: 1 minute   Q&A feature for Insider South West, June 2019   Successful marketing happens when you send the right message to the right people at the right time. Delivering that message via the right marketing communications channel is also critical.  What actually is a marketing communications channel? A marketing communications channel, sometimes called a media channel,… Read more

Social Media Week New York 2019

Reading Time: 1 minute Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. As a staff writer I get to attend events (sometimes virtually) and write up some key takeaways. Here’s my articles from Social Media Week New York, May 2019.   GDPR: Tips for the… Read more

Why you should always put strategy before tactics

Reading Time: 1 minute   Q&A feature for Insider South West, May 2019   What is the difference between strategy and tactics? These two terms are misused and confused in many different ways. Strategy is the top-level decision-making and planning that will ensure all day-to-day activities contribute to business goals. Tactics are the practical things you do each day… Read more