Why it’s time to give up predicting marketing trends in 2018

  Guest post for Global Marketing Alliance Every year, I check out the industry press round-ups of trend predictions. Most mention some new technology, technology that will ‘come of age’, how we should focus on the customer, how to make better use of data and how the role of the marketer will change. Predictable predictions!… Read more

Why you and your business need to have a social media policy

  Guest blog for Global Marketing Alliance   Despite the many positive vibes about social media, it is important to note that there are some risks involved. ‘Getting it wrong’ prevents many people from using social media. The ease of posting means that sometimes things get posted in the heat of the moment, when perhaps… Read more

The honeycomb of social media

  While researching for my book – Relax! It’s Only Social Media – I discovered ‘The honeycomb of social media’. Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre provide this useful framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. The… Read more

Top Tip: Pin a Tweet

  Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If not, you could be losing out on valuable promotional opportunities. Pinning a tweet does more than just bump a post to the top of your profile; it saves a quality tweet from otherwise being lost in the fast-moving… Read more

What I’ve been reading this week

My top three reads this week… LinkedIn rolling out native video for mobile app  This week sees another social media platform update. Video content is the hot topic right now, so it’s no surprise that LinkedIn have now added native video for their mobile app. Users can take and upload videos with LinkedIn’s updated in-app… Read more

Empathy, advocacy and social media: the importance of listening

    Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most people do not listen with the intent to understand; they listen with the intent to reply.” This quote is, I believe, one of the most powerful I have ever come across. Habit… Read more

What I’ve been reading this week

  Here are my top three reads from this week:   LinkedIn is testing a new feature that matches you with a mentor Read the article here. I wasn’t expecting this feature, but it makes perfect sense. With the data of 500,000+ professionals worldwide where else would you go to seek out a mentor. I’ve… Read more

The six types of social media user

  At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring at the Sun: Identifying, Understanding and Influencing Social Media Users’) that identified six social media ‘personas’. These are still, I believe, relevant today. They are: No-shows – those who have not logged on to a social network in the… Read more

A brief history of social media

  Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1991. Six Degrees, launched in 1997, is considered to be the first social network (it closed in 2001). It enabled users to upload a profile and make friends with other users, but at this time the internet’s infrastructure wasn’t… Read more

What’s the point of social media?

    When we talk about social media, we are really talking about what we do on social media (not the platforms themselves). Lewis Carroll put it perfectly when he said: ‘If you don’t know where you’re going, any road will get you there.’ The key to being successful with social media is to be… Read more