How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

Reading Time: 7 minutes This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include: Who viewed your profile Post/article views Search appearances To find your dashboard—which is available on both… Read more

Social Media Updates 2020

Reading Time: 4 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter, and update this blog post. They include new features, retired features, brand refreshes, financial reporting, algorithm updates and… Read more

Social Media Updates – 2019 (part two)

Reading Time: 17 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter. Below are all the changes from July-December 2019. You can find changes January-June 2019, here. They include new… Read more

Relax! It’s Only Social Media – IH Manchester Case Study

Reading Time: 2 minutes I recently met up with Peter Hayes from the IH Manchester Football Academy. He shared with me the impact of my book, ‘Relax! It’s Only Social Media’. Established in 2006, the IH Manchester Football Academy offers a full range of football education and coaching programmes, showcase days, professional player assessments and trial opportunities. The programmes… Read more

Social Media Updates – 2019 (part one)

Reading Time: 14 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter. Below are all the changes from January to June 2019. They include new features, retired features, brand refreshes,… Read more

Making the right marketing channel decisions

Reading Time: 1 minute   Q&A feature for Insider South West, June 2019   Successful marketing happens when you send the right message to the right people at the right time. Delivering that message via the right marketing communications channel is also critical.  What actually is a marketing communications channel? A marketing communications channel, sometimes called a media channel,… Read more