Relax… it’s only social media! Build confidence with a new online course by Luan Wise

Reading Time: 3 minutes  Taking the fear out of social media management, author of the award-winning book, Relax! It’s Only Social Media, Luan Wise has developed a new online programme that will enable anyone to develop the skills and confidence to make social media work for their business. With more than 39 million social media users in the… Read more

Social Media Week London

Reading Time: 3 minutes    I was invited to write content for the Social Media Week website, covering eight events at Social Media Week London, November 2018. Here’s my write-ups…   To win at social media you need the best stories In a world where average Facebook video view lengths are less than 2 seconds, Instagram Stories are… Read more

Are marketing planning tools from the 1960s and 70s still relevant in the digital age?

Reading Time: 1 minuteThere’s no doubt that we’re now living in a digital age, however when predictions are made at the beginning of each year, I always hope the one about ‘digital’ being dropped will come true and we can go back to just using ‘marketing’. If we look at the Chartered Institute of Marketing’s definition (created in… Read more

20 top LinkedIn tips

Reading Time: 1 minuteGuest blog for Marketing Donut   LinkedIn is the world’s largest professional network, with a mission to connect the world’s professionals to make them more productive and successful To get started with LinkedIn you need to set up both a personal profile and company page – but then what? Luan Wise explains what to do next. Make… Read more

Learn the secrets of successful event marketing

Reading Time: 2 minutes    Events are big business.  Every year an estimated £390 billion is spent globally on corporate events from trade shows to networking opportunities to online webinars. Recognising a niche for know-how specific to marketing events, chartered marketer, trainer and speaker, Luan Wise shares her secrets of successful event marketing in her latest online tutorial… Read more

Personal or Professional? How to Balance Your Brand Online

Reading Time: 1 minute  Further resources: Multiple Twitter Accounts – Do You Really Need Them? Do you know what information you are sharing with your LinkedIn network? Why you and your business need to have a social media policy Also, check out my free resources for 7-day social media courses and other templates.