How to create an Instagram Story

  In August 2016, Instagram introduced Stories to compete with a similar feature on Snapchat… disappearing content. In June 2018, Instagram reported 400 million uses of stories every day. They are useful for sales and promotions, product launches, tutorials and sharing behind the scenes insights. One third of the most viewed Stories are from businesses… Read more

21 things to do after you have written a blog post

The biggest mistake  in content marketing is thinking that most effort needs to go into content creation. In reality, content distribution requires the most focus. So, here’s a list of ideas for getting your new blog out there and in front of your target audience… 1. Optimise Ensure your blog is optimised with relevant keywords… Read more

Best social media conversation triggers

  Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful social interactions’, he said that “the balance of what’s in the newsfeed has shifted away from the most important thing Facebook can do – help us connect with each other.” So, how do… Read more

10 things you should know about Instagram

    What is Instagram? Instagram is a photo and video-sharing social networking service. When did Instagram launch? Instagram was developed by Mike Krieger and Kevin Systrom who launched it in October 2010. Initially, it was exclusively on iOS before they released an Android version the following year. Who owns Instagram? After Mike and Kevin… Read more

Podcasts and Being Freelance

Apple launched podcasts on iTunes back in 2005, the same year that the Oxford Dictionary named “podcast” its word of the year. The ‘pod’ of podcast is borrowed from Apple’s iPod digital media player; and the ‘cast’ portion of podcast is taken from Radio’s ‘broadcast’ term. In March 2018, Apple Podcasts hit 50 billion all-time episode downloads and streams…. Read more

What You Need to Know About Instagram TV (IGTV)

  On 20th June 2018, Instagram announced their next step in video: Instagram TV. The standalone app, also available within the regular Instagram app, is intended to support video series in an attempt to compete with YouTube, Snapchat Discover, and Facebook Watch. Up until now, video content on Instagram has been limited to a maximum… Read more