What’s the point of social media?

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!    When we talk about social media, we are really talking about what we do on social media (not the platforms themselves). Lewis Carroll put it perfectly when he said: ‘If you don’t know where you’re going, any road… Read more

Three quick ways to spring clean your social media accounts

  One of the most common complaints about social media (and marketing) activity is noise and clutter.. Ad messages are getting easier to block. Noise can be filtered out, but not enough of us are in control of our social media platforms’ timelines. So let’s take some time to review and de-clutter… 1) Stop following… Read more

Why I speak at events

    I’ve been speaking at events since 2012. Of course I had presented to clients and colleagues for many years, but this was different. I was about to speak to fellow marketers and business owners and entirely with my own opinion, not as an employee representing an organisation. How did it happen? I was… Read more

Social media planning (part one): key messages

    This blog is the first in a series about how to write a social media plan: Social media planning (part one): key messages. From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience, and a valuable way to remember sequences of… Read more

How to write a great blog for your business

    Blogs started life as online diaries, in which individuals wrote, published and distributed their own opinions on any subject that took their fancy. The term blog is a shortened form of  ‘web log’. Authoring a blog, maintaining a blog or adding an article to an existing blog is called ‘blogging’. Individual articles on… Read more

Your ‘Why’ is more important than Who, What, Where, When and How

    The five Ws and one H, are questions whose answers are considered basic in information-gathering or problem-solving. In journalism, they make-up a formula for getting the complete story on a subject. What happened? Who is involved? Where did it take place? When did it take place? Why did that happen? How did it… Read more

How to choose which social media platform to use

    If you search Wikipedia, you’ll find information about hundreds of social media services, which take on many different forms, including: social bookmarking, such as StumbleUpon and Delicious: these services are publicly viewable lists of websites recommended by other users; social news, such as Digg and Reddit: these services are peer-based lists of recommended… Read more

LinkedIn is Changing!

    In September 2016 LinkedIn announced new design changes for the desktop (read the release here) Although my personal LinkedIn profile hasn’t yet updated, I have accessed the account for one that has. Here are my initial observations of the changes… Home page The home page is much cleaner; top left you can see… Read more

Social Media Is NOT A Strategy

    The word ‘strategy’ is so often misused. Just because something’s important (or new and shiny) doesn’t automatically follow that it needs a strategy. The origin of strategy and tactics lie in military definitions. Strategy represents the overall approach, the direction that should be taken and/or the results that should be achieved. Strategy must… Read more

How a LinkedIn post turned me into a CommsHero

  On a Monday morning, August 2014, I posted on LinkedIn: “Why social media shouldn’t replace face-to-face conversation”. It was clearly a subject that resonated – within hours the views passed 1,000 and it kept going (it has now had over 10,000 views). The link was being shared on Twitter and comments were appearing in… Read more