Social Media in 2018

Reading Time: 2 minutesIn this review of social media in 2018, recorded as a webinar for IPSE, the Association of Independent Professionals and the Self-Employed, I discuss data issues, the latest social media stats, key feature updates for LinkedIn, Twitter, Facebook and Instagram as well as my top tips for getting results from social media.   Data issues Many… Read more

Why it’s time to give up predicting marketing trends

Reading Time: 3 minutesEvery year, I check out the industry press round-ups of trend predictions. Most mention some new technology, technology that will ‘come of age’, how we should focus on the customer, how to make better use of data and how the role of the marketer will change. Predictable predictions! As marketers, we are often looking for… Read more

Luan Wise leads free marketing courses for Gloucestershire SMEs

Reading Time: 2 minutesOne of Gloucestershire’s brightest marketing stars will share her secrets with local businesses and entrepreneurs at a series of free training courses hosted by Gloucestershire College. Luan Wise, who was spotted back in 2015 as one of the top five female marketers in the UK by professional network LinkedIn, is a regular tutor on their… Read more

Relax… it’s only social media! Build confidence with a new online course by Luan Wise

Reading Time: 3 minutes  Taking the fear out of social media management, author of the award-winning book, Relax! It’s Only Social Media, Luan Wise has developed a new online programme that will enable anyone to develop the skills and confidence to make social media work for their business. With more than 39 million social media users in the… Read more

Social Media Week London

Reading Time: 3 minutes    I was invited to write content for the Social Media Week website, covering eight events at Social Media Week London, November 2018. Here’s my write-ups…   To win at social media you need the best stories In a world where average Facebook video view lengths are less than 2 seconds, Instagram Stories are… Read more

Are marketing planning tools from the 1960s and 70s still relevant in the digital age?

Reading Time: 1 minuteThere’s no doubt that we’re now living in a digital age, however when predictions are made at the beginning of each year, I always hope the one about ‘digital’ being dropped will come true and we can go back to just using ‘marketing’. If we look at the Chartered Institute of Marketing’s definition (created in… Read more