Three ways to get more followers on Twitter

While audience size isn’t everything, it does matter if you want your content to be shared online. Here’s three ways to get more followers on Twitter. 1) Tell people you are on Twitter! If you have a website, make sure you’ve got a link on there to your Twitter account. If you have a LinkedIn… Read more

What are hashtags and how to use them

  Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front of a word or group of words. Hashtags were first used on Twitter, in 2007; now you can use them on most social media platforms. It’s the… Read more

Twitter lists

  What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make a newsfeed more manageable. Here’s a few examples of lists you could use: Competitors Clients Prospective clients Colleagues Go-to experts Journalists Industry bodies / professional associations Event attendees (most… Read more

Social media dos and don’ts

  Social media users are currently spending just over 2 hours each day on Facebook, Instagram and Twitter. About 80% of that time happens on mobile. For many, use of LinkedIn is more likely to be once or twice a week, rather than daily. But that’s an ‘average’ statistic, and it doesn’t include the amount… Read more

Social authority: what it is and why it matters.

  What is social authority? Basically, it’s a scale that measures your influence online. The more influential you are, the higher your social authority score. It is not a measure of audience size, it’s about how much attention your social media content is getting. Klout and Kred are two tools (free) for measuring social authority and… Read more

Do you know what information you are sharing with your LinkedIn network?

  Understanding the privacy and settings of your LinkedIn profile brings a new level of confidence to using the platform. Before making any updates to your LinkedIn profile make sure you have the ‘sharing profile edits’ setting switched off.  You don’t need to make your network aware of every change you’re making. Login to your… Read more

Why it’s time to give up predicting marketing trends in 2018

  Guest post for Global Marketing Alliance Every year, I check out the industry press round-ups of trend predictions. Most mention some new technology, technology that will ‘come of age’, how we should focus on the customer, how to make better use of data and how the role of the marketer will change. Predictable predictions!… Read more

Have you heard about the latest changes to social media?

Guest blog for Techspark   Anyone working in the world of social media is guilty of sharing content about the latest changes. Hands up, I do it too. But it’s starting to drive me a little bit crazy. The feeling of overwhelm couldn’t be more closely associated with social media, from interns who receive a… Read more

Why you and your business need to have a social media policy

  Guest blog for Global Marketing Alliance   Despite the many positive vibes about social media, it is important to note that there are some risks involved. ‘Getting it wrong’ prevents many people from using social media. The ease of posting means that sometimes things get posted in the heat of the moment, when perhaps… Read more

The honeycomb of social media

  While researching for my book – Relax! It’s Only Social Media – I discovered ‘The honeycomb of social media’. Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre provide this useful framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. The… Read more