Relax! It’s Only Social Media – IH Manchester Case Study

Reading Time: 2 minutes I recently met up with Peter Hayes from the IH Manchester Football Academy. He shared with me the impact of my book, ‘Relax! It’s Only Social Media’. Established in 2006, the IH Manchester Football Academy offers a full range of football education and coaching programmes, showcase days, professional player assessments and trial opportunities. The programmes… Read more

Social Media Updates, January-June 2019

Reading Time: 15 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter. Below are all the changes from January to June 2019. They include new features, retired features, brand refreshes,… Read more

Social Media Week New York 2019

Reading Time: 1 minute Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. As a staff writer I get to attend events (sometimes virtually) and write up some key takeaways. Here’s my articles from Social Media Week New York, May 2019.   GDPR: Tips for the… Read more

How to use social media when you’re attending an event

Reading Time: 1 minute Guest blog for Social Media Week Bristol   When you’ve decided to invest your time in attending an event, it’s important to maximise every opportunity you can to get the most out of it. For starters, why not let your network know that you’ve booked your place. Immediately you will get recognised for your commitment… Read more

How to write a great marketing plan

Reading Time: 1 minute Writing a marketing plan is often overlooked because it seems a simple task. I spoke to Molly Raycraft at B2B Marketing about why it requires more than a half-hearted effort. When it comes to planning, Luan Wise is somewhat of an anomaly – in that she actually enjoys it. “It’s my favourite part of marketing… Read more

How to use awareness days for great social media content

Reading Time: 2 minutes Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health campaigns and celebrating key people in history to anything food… Read more