Are marketing planning tools from the 1960s and 70s still relevant in the digital age?

Reading Time: 1 minuteThere’s no doubt that we’re now living in a digital age, however when predictions are made at the beginning of each year, I always hope the one about ‘digital’ being dropped will come true and we can go back to just using ‘marketing’. If we look at the Chartered Institute of Marketing’s definition (created in… Read more

20 top LinkedIn tips

Reading Time: 1 minuteGuest blog for Marketing Donut   LinkedIn is the world’s largest professional network, with a mission to connect the world’s professionals to make them more productive and successful To get started with LinkedIn you need to set up both a personal profile and company page – but then what? Luan Wise explains what to do next. Make… Read more

Learn the secrets of successful event marketing

Reading Time: 2 minutes    Events are big business.  Every year an estimated £390 billion is spent globally on corporate events from trade shows to networking opportunities to online webinars. Recognising a niche for know-how specific to marketing events, chartered marketer, trainer and speaker, Luan Wise shares her secrets of successful event marketing in her latest online tutorial… Read more

Personal or Professional? How to Balance Your Brand Online

Reading Time: 1 minute  Further resources: Multiple Twitter Accounts – Do You Really Need Them? Do you know what information you are sharing with your LinkedIn network? Why you and your business need to have a social media policy Also, check out my free resources for 7-day social media courses and other templates.  

4 key metrics every B2B marketer needs to know to track their LinkedIn success

Reading Time: 1 minute  Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge. It’s the place to connect… Read more

Eight useful apps for Instagram

Reading Time: 2 minutes  Instagram is a great social media app that allows you to share your photos and videos with millions of users around the world. But you can greatly improve your Instagram experience by using a few apps… Linktr.ee Instagram only lets you add one link to your bio. Linktr.ee provides a smart link which, when… Read more