The term "Creator Economy" is focused on how individuals turn their creativity into sustainable income, and how brands can also work together with...
What is the Creator Economy?
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Influencer Marketing
The CAP Code: What is it and how to stop influencers breaking it
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator, tasked with ensuring that advertisements across UK media,...
The Rise of De-Influencing and Taking Control of Consumer Choices
In the world of social media marketing, the past decade has witnessed the rise of influencers. These are individuals with the power to shape...
How Brands Are Using Micro-Influencers to Promote Their Business
Picture this. You are walking down a street and a stranger tries to sell you a pen. How likely are you to, 1) take the time to listen to their...
Lessons for Brands- Maintaining integrity in the Dylan Mulvaney and Bud Light Saga
You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the transgender TikTok star's collaboration. Here's a summary...