Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook...
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Luan Wise
LinkedIn Free Accounts and Premium Subscriptions
‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I...
Social media dos and don’ts
Social media users are currently spending just over 2 hours each day on Facebook, Instagram and...
Why you and your business need to have a social media policy
Guest blog for Global Marketing Alliance Despite the many positive vibes about...
The honeycomb of social media
While researching for my book - Relax! It's Only Social Media - I discovered 'The honeycomb...
Top Tip: Pin a Tweet
Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If...
Empathy, advocacy and social media: the importance of listening
Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and...
The six types of social media user
At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring...
A brief history of social media
Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six...
How to define your key messages
From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear...