Guest blog for B2B Marketing
When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful social interactions’, he said that “the balance of what’s in the newsfeed has shifted away from the most important thing Facebook can do – help us connect with each other.”
So, how do we use social media to meaningfully interact, and connect?
Is it just about more liking and sharing?
Well, it’s a start, but it takes more than a click and a few words to be meaningful and to create a real connection.
A click is more like a nod of the head or a smile across a room – it’s nice, but there’s not really a next step to take. A social media connection, like or follow is just a number until there’s a conversation.