Generative AI is swiftly asserting its dominance online, with its influence becoming particularly...
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Luan Wise
Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain
Have you ever stopped to consider the importance of learning in marketing? As someone who...
Social Media Do’s and Don’ts
Let's start with a don't based on the cover slide of my presentation, delivered to members of the...
Gary Lineker, the BBC, social media and what it means for freelancers
This blog first appeared on www.ipse.co.uk and was co-authored by Andy Chamberlain, Director of...
How to set up Google Alerts and Feedly (RSS Reader)
If you're constantly looking for news to help you monitor conversations about your business, your...
LinkedIn Changes in 2022
In October 2022, LinkedIn reported record levels of engagement for the 16th quarter in a row. With...
When is the best time to post content on social media?
When it comes to social media, there are so many questions – and rarely a definitive...
What is the difference between a personal and business account on TikTok?
Initially launched in 2016, the rise of TikTok has been phenomenal, helped by a surge of users...
Social media and GDPR
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal...
Key changes to LinkedIn
“Change is inevitable. Change is constant” (Benjamin Disraeli) This quote could not apply more...