Benchmarks act as reference points to measure the effectiveness of your social media efforts,...
How Using Social Media Benchmarks Improves Performance
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Luan Wise
What is the Creator Economy?
The term "Creator Economy" is focused on how individuals turn their creativity into sustainable...
Smart Ways to Use Social Media in Your Job Search
Whether you're actively job hunting or simply exploring your next career move, using social media...
Password Panic? A Social Media Manager’s Guide to Secure Account Management
We’ve all felt that moment of panic… logging into a brand account only to realise the password’s...
Everything You Need to Know About LinkedIn Company Pages
A LinkedIn Company Page serves as the central hub for your brand. It’s where you establish your...
@Mosseri: Ask Me Anything Instagram Updates (March 2025)
Each Friday, head of Instagram Adam Mosseri invites questions on his own Instagram account...
AI Updates on Social Media Platforms, 2025
AI updates across the social media platforms are transforming how brands, creators, and everyday...
From Feed to Stories to Reels: How Instagram Drives Event Success
Presentation from International Confex, 26 February 2025. View my webinars and workshops to...
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
In the summer of 2024, misinformation and disinformation played a significant role in fuelling...
GDPR, AI, and Ethical Data Practices in Social Media Marketing
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal...