I have had the privilege of being on the judging panel for many industry awards. It's exciting to...
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Luan Wise
The CAP Code: What is it and how to stop influencers breaking it
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator....
Marketing in 2024
To kick off the new year, Professor Laura Chamberlain and I hosted a LinkedIn Live discussion on...
Book Interview with Alex Gibson, 103.2 Dublin City FM
On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2...
Social Search: What Does This Mean For Marketers?
In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search...
Social Media Algorithms Vs Audience Centricity
We’ve all heard, and likely tried to understand social media algorithms - but how far should we go...
The Relationship Between Social Media and Websites
As marketers, we are often faced with the important question: How do I balance the relationship...
How AI is Changing Social Media Marketing
Andy Lambert and I have been co-hosting a monthly webinar since 2020, unpacking the latest social...
Generative AI Across Social Media Platforms
Generative AI is swiftly asserting its dominance online, with its influence becoming particularly...
Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain
Have you ever stopped to consider the importance of learning in marketing? As someone who...