As social media marketers, we must grasp a crucial reality: we are not our target audience. What...
Questions to Ask When Creating Customer Personas
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Luan Wise
Celebrate World Emoji Day: Enhance Your Social Media Content with Emojis! 🎉
Welcome to World Emoji Day, 17th July 2024! 🌍🎈 From expressing emotions to adding a human touch to...
One Year of Threads: A Look Back at Changes and Growth Since Launch
Did you join the rush to set up a new social media account 12 months ago? Have you been active, or...
Do you know what information you are sharing with your LinkedIn network?
Understanding the privacy and settings of your LinkedIn profile brings a new level of...
LinkedIn Free Accounts and Premium Subscriptions
‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I...
Generative AI Across Social Media Platforms in 2024
During our monthly social media update sessions we regularly share changes that involve AI. We...
Recruiting in the Digital Age: A Social Media Masterclass
On 5th June 2024, I delivered a Masterclass at the Global HR Summit in Istanbul. We explored the...
Social Media and Elections: Everything You Need To Know
Introduction to Social Media and Elections As the UK approaches a significant election on 4th...
Social Media Awards – Why You Should Consider Entering
I have had the privilege of being on the judging panel for many industry awards. It's exciting to...
The CAP Code: What is it and how to stop influencers breaking it
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator....