In the summer of 2024, misinformation and disinformation played a significant role in fuelling...
The War on Fake News: Social Media’s Role in Combating Misinformation and Disinformation
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Luan Wise
GDPR, AI, and Ethical Data Practices in Social Media Marketing
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal...
How Social Media Platforms Are Using Your Data for AI Training (And What the EU AI Act Means for You)
Artificial Intelligence (AI) is becoming an integral part of our online experience. From helping...
Discovering Community in the World of BookTok
BookTok (or 'Book TikTok') is a niche community that has taken root on TikTok, redefining how...
Bridging Generations: Using Cultural Insights for Social Media Success
Social media isn’t just a place to post updates—it’s a dynamic space where cultural narratives can...
How Different Generations Engage with Social Media
Generational labels have become popular ways to describe how different age groups interact with...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly...
Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good
On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University......
From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success
This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The...
Questions to Ask When Creating Customer Personas
As social media marketers, we must grasp a crucial reality: we are not our target audience. What...