Welcome to my blog

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This is where I share my top tips for social media planning, LinkedIn, Facebook, Twitter and Instagram.

Do you know what information you are sharing with your LinkedIn network?

  Understanding the privacy and settings of your LinkedIn profile brings a new level of confidence to using the platform. It is worth reviewing all the account preferences, visibility, communiations and data privacy settings on your profile, but there’s a few I think you need to be specifically aware of when using LinkedIn. 1) Sharing updates Before making any updates to…

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How to Create Meaningful Engagement on LinkedIn

This article first appeared on Social Media Examiner.   Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts. #1: Compose Conversational LinkedIn Connection Requests If you want to connect…

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9 Ways to Improve Your Marketing on LinkedIn

This article was first published by Social Media Examiner.   Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively? In this article, you’ll discover nine LinkedIn ideas to improve your networking and marketing. #1: Maintain Top-of-Mind Awareness With 1st-Level LinkedIn Connections Every update you see in the LinkedIn feed is an opportunity to understand what the…

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Pile of Instagram logos

Eight useful apps for Instagram

  Instagram is a great social media app that allows you to share your photos and videos with millions of users around the world. But you can greatly improve your Instagram experience by using a few apps... Linktr.ee Instagram only lets you add one link to your bio. Linktr.ee provides a smart link which, when tapped, opens a handy menu…

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How to Manage Your LinkedIn Presence in 10 Minutes a Day

This article first appeared on Social Media Examiner   Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow? In this article, you’ll find a plan for making the most of your time on LinkedIn to stay visible, build your network, nurture contacts, and find new opportunities. #1: Define Your End…

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LinkedIn Live Series 1: Inspirational Marketers

When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and even convinced some of them to go live on LinkedIn and share some of our dialogue with the wider world! Not only did I enjoy these conversations, but in both the preparation and…

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How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

This article first appeared on Social Media Examiner.   Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues…

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8 Ways to Use the LinkedIn Mobile App for Business

  This article first appeared on Social Media Examiner. Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. #1: Get More Characters in Your LinkedIn Headline via the Mobile App Whenever you search for connections or…

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What are hashtags and how to use them

  Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front of a word or group of words. Hashtags were first used on Twitter, in 2007; now you can use them on most social media platforms. It’s the use of a hashtag that…

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How to use LinkedIn conversation ads for better conversions

This article first appeared on Social Media Examiner.   Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement…

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