Welcome to my blog

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Social Media News and Actionable Insights

Welcome to my blog

As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Twitter and Instagram.

Twitter Tips

Making the most of Twitter

Twitter lists

What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed more manageable, by grouping accounts together. They can not only help you focus through the fast-paced nature of Twitter, but also help with gathering important insights, to find content to share, and…

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Top Tip: Pin a Tweet

  Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If not, you could be losing out on valuable promotional opportunities. Pinning a tweet does more than just bump a post to the top of your profile; it saves a quality tweet from otherwise being lost in the fast-moving stream and, as the top…

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Multiple Twitter Accounts – Do You Really Need Them?

    In training sessions or presentations, people often ask me whether it’s acceptable to have multiple accounts on a single social media platform. The answer is that it depends on the platform. Individuals should only have one Facebook profile and one LinkedIn profile (as per their terms and conditions). A business can have a LinkedIn company page, and use…

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