April Fool’s Day lets brands show their creative and humorous sides on social media. In recent years, many companies have used this day to create buzz. They connect with audiences through clever, viral pranks. Today, we’ll look at some standout April Fools’ social media posts from 2023. These ranged from fake product launches to unbelievable claims. They left audiences amused and often scratching their heads. Get ready to laugh and maybe double-check your next social media scroll. We’re diving into the top April Fool’s Day pranks by brands in 2023.
Nescafe Scotch Egg Latte
One of the most surprising and amusing April Fool’s Day pranks by a brand on social media this year was pulled off by Nescafe. The coffee giant announced the launch of a limited edition Nescafe Gold Scotch Egg Latte, which left many people baffled and amused. The description of the drink included “hints of delicious egg and breadcrumbs”, leaving many wondering if this was a serious product launch. This proved to be a hit among Nescafe’s followers, with many taking to social media to express their amusement and disbelief.

Nescafe
Little Moon’s Edible Ball Pit
Another standout prank from the 2023 April Fool’s Day came from Little Moons, the popular Japanese dessert brand. They announced the launch of an edible ball pit filled with their signature Mochi balls, which was met with both excitement and scepticism. The brand cleverly capitalised on fans’ desire to “dive head first into a bowl of them” and created a hilarious image of a ball pit full of Mochi balls.
The prank was received positively on social media, with many people commenting on the humour and creativity of the brand’s marketing team.
The University of Gloucestershire’s BSc (Hons) Cheese Rolling and Exercise Sciences degree
The University of Gloucestershire’s April Fool’s Day prank was one that left many people entertained and surprised. The university announced the launch of a new degree program, the world’s first Cheese Rolling and Exercise Sciences BSc (Hons), which was said to teach students the skills and knowledge to become a cheese-rolling champion. The modules included cheese selection and preparation, cheese rolling event planning, cheese rolling safety, and media and marketing. The announcement was complete with a mock screen-grab on the university’s website, featuring images of students rolling cheese down a hill.
Martha Brook’s biggest launch ever!
Bully Billows’ Human Harness
Bully Billows, a dog accessories brand, had a humorous April Fool’s Day prank this year with the announcement of a Human Harness. The brand showcased a photo of a person wearing the harness comfortably on their chest. The caption humorously suggested that the harness was designed for people who wanted to be walked by their dogs. The harness included two frontal D-Loops to assist the wearer in case of distraction or a sudden urge to visit a local coffee shop. The announcement was well-received by the brand’s followers, who found the idea hilarious and entertaining. This light-hearted prank showcased the brand’s creativity and sense of humour, while also reinforcing its commitment to designing quality products for pets and their owners.
Conclusion on April Fools Social Media Posts
In conclusion, April Fool’s Day pranks by brands on social media have become a popular way to generate buzz and engage with audiences through creativity and humour. This year’s pranks did not disappoint, with Nescafe’s Scotch Egg Latte, Little Moon’s Edible Ball Pit, the University of Gloucestershire’s Cheese Rolling and Exercise Sciences degree, Martha Brook LDN’s 365 Days of Stationery Calendar, and Bully Billows’ Human Harness being some of the standout announcements this year. These brands successfully entertained and amused their followers while showcasing their sense of humour and creativity. As the world becomes increasingly saturated with content, brands that can make their followers laugh and engage with them in fun and unexpected ways are sure to stand out.
So, did you fall for any April Fools Day pranks this year?