Every year, in mid-August, Universities across the UK ramp up their marketing to prepare for A Level Results Day. This year, A Level Results Day was...
University Clearing Social Media Campaigns 2022
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
What is the difference between a personal and business account on TikTok?
Initially launched in 2016, the rise of TikTok has been phenomenal, helped by a surge of users during the Covid-19 pandemic when people were in...
Campaigns for Pride Month 2022
Each June, brands across the globe take part in Pride Month to celebrate the LGBTQ+ community. In this blog, we'll explore how various brands have...
Social media and GDPR
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been...
Key changes to LinkedIn
“Change is inevitable. Change is constant” (Benjamin Disraeli) This quote could not apply more accurately to the world of social media. In 2021...
How Social Media Platforms Are Supporting the Climate Change Conversation, and How Businesses Can Get Involved
As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just...
How to Create Meaningful Engagement on LinkedIn
This article first appeared on Social Media Examiner. Want to create deeper relationships with people on LinkedIn? Wondering how to encourage...
9 Ways to Improve Your Marketing on LinkedIn
This article was first published by Social Media Examiner. Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively? In...
How to Manage Your LinkedIn Presence in 10 Minutes a Day
This article first appeared on Social Media Examiner Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn...
How Social Media Platforms Reacted to Covid19: Challenges and Opportunities
As Covid-19 ricocheted around the world, nationwide lockdown and social isolation changed the way that we communicate. Existing marketing...
