How Social Media Platforms Reacted to Covid19: Challenges and Opportunities

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As Covid-19 ricocheted around the world, nationwide lockdown and social isolation changed the way that we communicate. Existing marketing plans were all put on hold as events were cancelled, offices lay empty and high streets were deserted.

During this period, social media use increased dramatically and the big platforms – LinkedIn, Facebook, Twitter and Instagram – reacted fast, introducing many new features.

Now, as businesses and marketers plan for recovery, I’ve prepared a guide summarising the key changes and highlighting some of the opportunities they present for organisations, right now.

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How Social Media Platforms Reacted to Covid-19

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