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This is where I share my top tips for social media planning, LinkedIn, Facebook, Twitter and Instagram.

Empathy, advocacy and social media: the importance of listening

    Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most people do not listen with the intent to understand; they listen with the intent to reply.” This quote is, I believe, one of the most powerful I have ever come across. Habit 5 in Covey’s book, The 7…

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The six types of social media user

  At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring at the Sun: Identifying, Understanding and Influencing Social Media Users’) that identified six social media ‘personas’. These are still, I believe, relevant today. They are: No-shows – those who have not logged on to a social network in the past 30 days. ‘A typical…

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A brief history of social media

Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six Degrees, launched in 1997, is considered to be the first social network (it closed in 2001). It enabled users to upload a profile and make friends with other users, but at this time the internet’s infrastructure wasn’t really ready for social networking and,…

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The best time to post content on social media

    When it comes to social media, there are so many questions – and lots you don’t know you don’t know! It’s also very difficult to find straight answers. There is no definitive guide on what to do, and what not to do, although I wish there was! A question I hear all the time is ‘What are the…

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How to define your key messages

From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience, and a valuable way to remember sequences of events. As children, we learn through stories. A story gives people a reason to sympathise with characters, to care about what they are saying, and to understand a plot.…

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