The word ‘strategy’ is so often misused. Just because something’s important (or new and shiny) doesn’t automatically follow that it...
Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
How a LinkedIn post turned me into a CommsHero
On a Monday morning, August 2014, I posted on LinkedIn: “Why social media shouldn’t replace face-to-face conversation”. It was clearly a...
The importance of keywords for social media
Keywords have been an important factor in online marketing for a number of years. Anyone with a website will be familiar with Search Engine...
Multiple Twitter Accounts – Do You Really Need Them?
In training sessions or presentations, people often ask me whether it’s acceptable to have multiple accounts on a single social media platform. The...
What’s the point of a LinkedIn company page?
LinkedIn Company Pages. Yes, all business should have one... but they also need to understand and define their role for doing so. I see just...
How 120 characters can make an impact!
My number one tip for improving a LinkedIn profile, is to take a good look at your headline. You've got 120 characters that need to work hard, get...
Why I switch LinkedIn endorsements off!
LinkedIn Skills and Endorsements - by the far the biggest subject discussion in any LinkedIn seminar or in-house training session! LinkedIn...
The only way to make connections on LinkedIn
I really value the connections in my network. I rarely add anyone that I haven’t met face-to-face or had ongoing dialogue with via...
Don’t let social media replace face-to-face conversation
Before the internet we wrote letters, made phone calls and met people face-to-face. Things move on, and at a rapid pace. Don’t get me...
Engaging with your Social Media Audience
Guest blog featured on Business2Community, October 2013: Engaging with your Social Media Audience Social media is all about...