You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the transgender TikTok star's collaboration. Here's a summary...
Lessons for Brands- Maintaining integrity in the Dylan Mulvaney and Bud Light Saga
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
Five stand-out April Fool’s social media pranks for 2023
April Fool's Day lets brands show their creative and humorous sides on social media. In recent years, many companies have used this day to create...
Gary Lineker, the BBC, social media and what it means for freelancers
This blog first appeared on www.ipse.co.uk and was co-authored by Andy Chamberlain, Director of Policy and External Affairs at IPSE, and Luan Wise....
Eight Useful Tools for Instagram
Instagram is a great social media app that allows you to share your photos and videos with millions of users around the world. However, to truly...
How to set up Google Alerts and Feedly (RSS Reader)
If you're constantly looking for news to help you monitor conversations about your business, your products, your people and competitors - then why...
LinkedIn Changes in 2022
In October 2022, LinkedIn reported record levels of engagement for the 16th quarter in a row. With more than 850 million members in 200 countries...
Three Examples of How Brands Used Social Media for Black Friday 2022
On Black Friday, many retailers offer special deals and discounts on a wide range of products. According to some estimates, spending on Black Friday...
When is the best time to post content on social media?
When it comes to social media, there are so many questions – and rarely a definitive answer. A question I hear all the time is ‘When...
Discovering Successful Social Media Careers: Panel Discussion
At The Lighthouse Social Summit in September 2022, I was joined by Beth Thomas, Lauren Ahluwalia and Jaymie-Leigh Baker for a discussion on all...
University Clearing Social Media Campaigns 2022
Every year, in mid-August, Universities across the UK ramp up their marketing to prepare for A Level Results Day. This year, A Level Results Day was...
