Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been...
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How Social Media Platforms Are Supporting the Climate Change Conversation, and How Businesses Can Get Involved
As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just...
How Social Media Platforms Reacted to Covid19: Challenges and Opportunities
As Covid-19 ricocheted around the world, nationwide lockdown and social isolation changed the way that we communicate. Existing marketing...
LinkedIn Live Series 1: Inspirational Marketers
When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and...
What are hashtags and how to use them
Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front...
Twitter lists
What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed...
How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard
This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your...
How to use social media when you’re attending an event
Guest blog for Social Media Week Bristol When you’ve decided to invest your time in attending an event, it’s important to maximise every...
How to use awareness days for great social media content
Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an...
How to use Facebook Groups to grow your business
There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content...