Welcome to my blog

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Social Media News and Actionable Insights

Welcome to my blog

As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Twitter and Instagram.

Engaging with your Social Media Audience

    Guest blog featured on Business2Community, October 2013: Engaging with your Social Media Audience Social media is all about engagement. It’s a two-way conversation in real time that involves both listening and responding. When I talk at events I frequently use the title ‘What’s the point of…’. If I had just one slide and one minute to answer that question…

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Finding your influencers

    Guest blog for Marketing Donut, October 2013 Recommendations are a vital part of finding answers. We all have people we turn to when we need advice. It could be a parent, boss, friend or colleague. If they don’t have the answer — and they don’t always — we look further afield. Today, more often than not, this means…

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