Welcome to my blog

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This is where I share my top tips for social media planning, LinkedIn, Facebook, Twitter and Instagram.

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include: Who viewed your profile Post/article views Search appearances To find your dashboard—which is available on both desktop and mobile—look at the…

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How to use social media when you’re attending an event

Guest blog for Social Media Week Bristol   When you’ve decided to invest your time in attending an event, it’s important to maximise every opportunity you can to get the most out of it. For starters, why not let your network know that you’ve booked your place. Immediately you will get recognised for your commitment to learning. You can also…

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How to use awareness days for great social media content

Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health campaigns and celebrating key people in history to anything food related. When looking for social…

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How to use Facebook Groups to grow your business

There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content to keep your audience interested in your business, to successfully grow your business on Facebook you should also take a look at Facebook Groups. More than 1 billion people use Groups on Facebook every month; they…

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What is LinkedIn Learning?

I’m so proud to be a course instructor for LinkedIn Learning. I now have four courses in the library which can be accessed if you have a LinkedIn Premium account, or courses can be purchased individually. LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful, and so it makes sense to have a learning…

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