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Learn top tips and best practices for social media planning, LinkedIn, Facebook, Twitter and Instagram.

LinkedIn Free Accounts and Premium Subscriptions

  ‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I receive during training sessions… so I thought it was about time to put down the answers in a blog! There’s plenty you can do with a free account; in fact until you ‘hit a wall’ with a free account and need additional…

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Social media and GDPR

  Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been reviewed by a law firm and is correct on the date of publication (10th April 2018). You should seek your own legal counsel for any specific requirements. What is GDPR? The General Data Protection Regulation, known as GDPR,…

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Social media dos and don’ts

  Social media users are currently spending just over 2 hours each day on Facebook, Instagram and Twitter. About 80% of that time happens on mobile. For many, use of LinkedIn is more likely to be once or twice a week, rather than daily. But that’s an 'average' statistic, and it doesn’t include the amount of time we use to…

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Why you and your business need to have a social media policy

  Guest blog for Global Marketing Alliance   Despite the many positive vibes about social media, it is important to note that there are some risks involved. ‘Getting it wrong’ prevents many people from using social media. The ease of posting means that sometimes things get posted in the heat of the moment, when perhaps they shouldn’t. All of these…

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The honeycomb of social media

  While researching for my book - Relax! It's Only Social Media - I discovered 'The honeycomb of social media'. Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre provide this useful framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. The seven blocks can be used…

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Top Tip: Pin a Tweet

  Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If not, you could be losing out on valuable promotional opportunities. Pinning a tweet does more than just bump a post to the top of your profile; it saves a quality tweet from otherwise being lost in the fast-moving stream and, as the top…

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Empathy, advocacy and social media: the importance of listening

    Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most people do not listen with the intent to understand; they listen with the intent to reply.” This quote is, I believe, one of the most powerful I have ever come across. Habit 5 in Covey’s book, The 7…

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The six types of social media user

  At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring at the Sun: Identifying, Understanding and Influencing Social Media Users’) that identified six social media ‘personas’. These are still, I believe, relevant today. They are: No-shows – those who have not logged on to a social network in the past 30 days. ‘A typical…

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A brief history of social media

Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six Degrees, launched in 1997, is considered to be the first social network (it closed in 2001). It enabled users to upload a profile and make friends with other users, but at this time the internet’s infrastructure wasn’t really ready for social networking and,…

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The best time to post content on social media

    When it comes to social media, there are so many questions – and lots you don’t know you don’t know! It’s also very difficult to find straight answers. There is no definitive guide on what to do, and what not to do, although I wish there was! A question I hear all the time is ‘What are the…

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