Welcome to my blog

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Social Media News and Actionable Insights

Welcome to my blog

As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Twitter and Instagram.

Eight useful apps for Instagram

  Instagram is a great social media app that allows you to share your photos and videos with millions of users around the world. But you can greatly improve your Instagram experience by using a few apps... Linktr.ee Instagram only lets you add one link to your bio. Linktr.ee provides a smart link which, when tapped, opens a handy menu…

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How to Manage Your LinkedIn Presence in 10 Minutes a Day

This article first appeared on Social Media Examiner   Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow? In this article, you’ll find a plan for making the most of your time on LinkedIn to stay visible, build your network, nurture contacts, and find new opportunities. #1: Define Your End…

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How Social Media Platforms Reacted to Covid19: Challenges and Opportunities

  As Covid-19 ricocheted around the world, nationwide lockdown and social isolation changed the way that we communicate. Existing marketing plans were all put on hold as events were cancelled, offices lay empty and high streets were deserted. During this period, social media use increased dramatically and the big platforms – LinkedIn, Facebook, Twitter and Instagram – reacted fast, introducing…

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LinkedIn Live Series 1: Inspirational Marketers

When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and even convinced some of them to go live on LinkedIn and share some of our dialogue with the wider world! Not only did I enjoy these conversations, but in both the preparation and…

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How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

This article first appeared on Social Media Examiner.   Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues…

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