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Learn top tips and best practices for social media planning, LinkedIn, Facebook, Twitter and Instagram.

How to use LinkedIn for competitor research

This blog post first appeared on Social Media Examiner.   Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on…

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How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include: Who viewed your profile Post/article views Search appearances To find your dashboard—which is available on both desktop and mobile—look at the…

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How to use social media when you’re attending an event

Guest blog for Social Media Week Bristol   When you’ve decided to invest your time in attending an event, it’s important to maximise every opportunity you can to get the most out of it. For starters, why not let your network know that you’ve booked your place. Immediately you will get recognised for your commitment to learning. You can also…

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How to use awareness days for great social media content

Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health campaigns and celebrating key people in history to anything food related. When looking for social…

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How to use Facebook Groups to grow your business

There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content to keep your audience interested in your business, to successfully grow your business on Facebook you should also take a look at Facebook Groups. More than 1 billion people use Groups on Facebook every month; they…

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What is LinkedIn Learning?

I’m so proud to be a course instructor for LinkedIn Learning. I now have four courses in the library which can be accessed if you have a LinkedIn Premium account, or courses can be purchased individually. LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful, and so it makes sense to have a learning…

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4 key metrics every B2B marketer needs to know to track their LinkedIn success

  Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge. It’s the place to connect with others who can grow…

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How to create an Instagram Story

  In August 2016, Instagram introduced Stories to compete with a similar feature on Snapchat… disappearing content. In June 2018, Instagram reported 400 million uses of stories every day. They are useful for sales and promotions, product launches, tutorials and sharing behind the scenes insights. One third of the most viewed Stories are from businesses One in five Stories on…

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Best social media conversation triggers

  Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful social interactions’, he said that “the balance of what’s in the newsfeed has shifted away from the most important thing Facebook can do – help us connect with each other.” So, how do we use social media to…

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10 things you should know about Instagram

    What is Instagram? Instagram is a photo and video-sharing social networking service. When did Instagram launch? Instagram was developed by Mike Krieger and Kevin Systrom who launched it in October 2010. Initially, it was exclusively on iOS before they released an Android version the following year. Who owns Instagram? After Mike and Kevin launched Instagram in 2010, it…

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