Introduction to Social Media and Elections As the UK approaches a significant election on 4th July, its impact extends across various sectors, and...
Social Media and Elections: Everything You Need To Know
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Social Media Tips
Useful Tools for Social Media Accessibility
Ensuring that the content we post on social media is accessible to everyone, including those with disabilities, is not just a matter of inclusivity...
Useful Tools for Social Media Scheduling
To effectively manage your time when posting across various platforms social media managers often turn to social media scheduling tools. They can...
Books Every Social Media Manager Should Read
Here's a few of my favourite books for social media managers - including practical guides, and insider perspectives. Facebook: The Inside Story...
Top Tools To Help You Find Relevant Hashtags
If you're on the hunt for the best hashtag research tools, you're in the right place. Social media hashtags are full of so much uncertainty, even...
Social Media for your Business: What to Look Out for in 2024
I recently hosted a webinar with IPSE about social media for businesses and what to look out for in 2024. You can watch it here: Where...
Beyond the Tools: Building a Culture for Social Media Success
Have you ever wondered how organisational culture plays a part in social media success? Do you believe that embracing cultural shifts and mindset...
Personal Branding on Social Media: More than just a Buzzword
The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...
Planning for Success – The Research
Planning for Success: A practical guide to setting and achieving your social media marketing goals (available now from Amazon), is research-led....
Purpose-driven content for maximum social media impact
Before we can define goals and objectives for social media marketing, we need to understand our purpose. Simon Sinek has a timeless classic TED Talk...