The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator, tasked with ensuring that advertisements across UK media,...
The CAP Code: What is it and how to stop influencers breaking it
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Marketing in 2024
To kick off the new year, Professor Laura Chamberlain and I hosted a LinkedIn Live discussion on the topic of how to thrive as a marketer in 2024....
Book Interview with Alex Gibson, 103.2 Dublin City FM
On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2 Dublin City FM The Persuaders is Dublin's only...
Social Search: What Does This Mean For Marketers?
In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search and its implications for organisations with Roger...
Social Media Algorithms Vs Audience Centricity
We’ve all heard, and likely tried to understand social media algorithms - but how far should we go in letting them guide our marketing tactics? ...
The Relationship Between Social Media and Websites
As marketers, we are often faced with the important question: How do I balance the relationship between social media and my website? While each...
Personal Branding on Social Media: More than just a Buzzword
The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...
Gary Lineker, the BBC, social media and what it means for freelancers
This blog first appeared on www.ipse.co.uk and was co-authored by Andy Chamberlain, Director of Policy and External Affairs at IPSE, and Luan Wise....
How to set up Google Alerts and Feedly (RSS Reader)
If you're constantly looking for news to help you monitor conversations about your business, your products, your people and competitors - then why...
When is the best time to post content on social media?
When it comes to social media, there are so many questions – and rarely a definitive answer. A question I hear all the time is ‘When...