Welcome to my blog

Reading Time: 8 minutes

Social Media News and Actionable Insights

Welcome to my blog

As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Twitter and Instagram.

How to use LinkedIn for competitor research

This blog post first appeared on Social Media Examiner.   Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on…

Read More icon

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include: Who viewed your profile Post/article views Search appearances To find your dashboard—which is available on both desktop and mobile—look at the…

Read More icon

How to use social media when you’re attending an event

Guest blog for Social Media Week Bristol   When you’ve decided to invest your time in attending an event, it’s important to maximise every opportunity you can to get the most out of it. For starters, why not let your network know that you’ve booked your place. Immediately you will get recognised for your commitment to learning. You can also…

Read More icon

How to use awareness days for great social media content

Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health campaigns and celebrating key people in history to anything food related. When looking for social…

Read More icon

How to use Facebook Groups to grow your business

There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content to keep your audience interested in your business, to successfully grow your business on Facebook you should also take a look at Facebook Groups. More than 1 billion people use Groups on Facebook every month; they…

Read More icon
1 2 3 4 5 6 10