How can setting goals support the development of your marketing strategy?

Reading Time: 1 minute Q&A feature for Insider South West What’s the first thing I should be thinking about when it comes to marketing strategy? First and foremost, you need to understand your corporate goals. Everyone within a business needs to understand the big picture. Lewis Carroll wrote, “If you don’t know where you’re going, any road will get… Read more

How to promote an event on social media

Reading Time: 1 minute When you need to let people know about an event you’re planning, social media is increasingly a good place to start. The average social media user now spends 2 hours and 16 minutes each day on social media platforms, which equates to one-seventh of their waking lives! While each social media platform has its own… Read more

Hero, Hub and Hygiene Content

Reading Time: 2 minutes The ‘Hero, Hub, Hygiene’ model is a content marketing model devised by Google for YouTube publishers, but the principles can be applied to all forms of content marketing. It’s designed to help ensure that your content marketing plan addresses the need for both fundamental content as well as creative brand-building activity.     Hygiene content… Read more

Social Media in 2018

Reading Time: 2 minutes In this review of social media in 2018, recorded as a webinar for IPSE, the Association of Independent Professionals and the Self-Employed, I discuss data issues, the latest social media stats, key feature updates for LinkedIn, Twitter, Facebook and Instagram as well as my top tips for getting results from social media.   Data issues Many… Read more

Why it’s time to give up predicting marketing trends

Reading Time: 3 minutes Every year, I check out the industry press round-ups of trend predictions. Most mention some new technology, technology that will ‘come of age’, how we should focus on the customer, how to make better use of data and how the role of the marketer will change. Predictable predictions! As marketers, we are often looking for… Read more

Luan Wise leads free marketing courses for Gloucestershire SMEs

Reading Time: 2 minutes One of Gloucestershire’s brightest marketing stars will share her secrets with local businesses and entrepreneurs at a series of free training courses hosted by Gloucestershire College. Luan Wise, who was spotted back in 2015 as one of the top five female marketers in the UK by professional network LinkedIn, is a regular tutor on their… Read more