Welcome to my blog

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Social Media News and Actionable Insights

Welcome to my blog

As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Twitter and Instagram.

How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

This article first appeared on Social Media Examiner.   Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues…

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8 Ways to Use the LinkedIn Mobile App for Business

  This article first appeared on Social Media Examiner. Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. #1: Get More Characters in Your LinkedIn Headline via the Mobile App Whenever you search for connections or…

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What are hashtags and how to use them

  Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front of a word or group of words. Hashtags were first used on Twitter, in 2007; now you can use them on most social media platforms. It’s the use of a hashtag that…

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How to use LinkedIn conversation ads for better conversions

This article first appeared on Social Media Examiner.   Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement…

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Twitter lists

What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed more manageable, by grouping accounts together. They can not only help you focus through the fast-paced nature of Twitter, but also help with gathering important insights, to find content to share, and…

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