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Learn top tips and best practices for social media planning, LinkedIn, Facebook, Twitter and Instagram.

How to create an Instagram Story

  In August 2016, Instagram introduced Stories to compete with a similar feature on Snapchat… disappearing content. In June 2018, Instagram reported 400 million uses of stories every day. They are useful for sales and promotions, product launches, tutorials and sharing behind the scenes insights. One third of the most viewed Stories are from businesses One in five Stories on…

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Best social media conversation triggers

  Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful social interactions’, he said that “the balance of what’s in the newsfeed has shifted away from the most important thing Facebook can do – help us connect with each other.” So, how do we use social media to…

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10 things you should know about Instagram

    What is Instagram? Instagram is a photo and video-sharing social networking service. When did Instagram launch? Instagram was developed by Mike Krieger and Kevin Systrom who launched it in October 2010. Initially, it was exclusively on iOS before they released an Android version the following year. Who owns Instagram? After Mike and Kevin launched Instagram in 2010, it…

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LinkedIn Free Accounts and Premium Subscriptions

  ‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I receive during training sessions… so I thought it was about time to put down the answers in a blog! There’s plenty you can do with a free account; in fact until you ‘hit a wall’ with a free account and need additional…

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Social media and GDPR

  Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been reviewed by a law firm and is correct on the date of publication (10th April 2018). You should seek your own legal counsel for any specific requirements. What is GDPR? The General Data Protection Regulation, known as GDPR,…

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Social media dos and don’ts

  Social media users are currently spending just over 2 hours each day on Facebook, Instagram and Twitter. About 80% of that time happens on mobile. For many, use of LinkedIn is more likely to be once or twice a week, rather than daily. But that’s an 'average' statistic, and it doesn’t include the amount of time we use to…

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Why you and your business need to have a social media policy

  Guest blog for Global Marketing Alliance   Despite the many positive vibes about social media, it is important to note that there are some risks involved. ‘Getting it wrong’ prevents many people from using social media. The ease of posting means that sometimes things get posted in the heat of the moment, when perhaps they shouldn’t. All of these…

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The honeycomb of social media

  While researching for my book - Relax! It's Only Social Media - I discovered 'The honeycomb of social media'. Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre provide this useful framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. The seven blocks can be used…

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Top Tip: Pin a Tweet

  Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If not, you could be losing out on valuable promotional opportunities. Pinning a tweet does more than just bump a post to the top of your profile; it saves a quality tweet from otherwise being lost in the fast-moving stream and, as the top…

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Empathy, advocacy and social media: the importance of listening

    Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most people do not listen with the intent to understand; they listen with the intent to reply.” This quote is, I believe, one of the most powerful I have ever come across. Habit 5 in Covey’s book, The 7…

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