This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The...
From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success
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Luan Wise
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest...
Ten Podcasts Marketers Should Listen To
As marketers, keeping up with the latest trends, and tactics can feel like a full-time job. With...
Questions to Ask When Creating Customer Personas
As social media marketers, we must grasp a crucial reality: we are not our target audience. What...
Thought Leadership and Personal Branding Using Social Media
Authenticity and expertise are essential on social media and thought leadership is key to...
Celebrate World Emoji Day: Enhance Your Social Media Content with Emojis! 🎉
Welcome to World Emoji Day, 17th July 2024! 🌍🎈 From expressing emotions to adding a human touch to...
One Year of Threads: A Look Back at Changes and Growth Since Launch
Did you join the rush to set up a new social media account 12 months ago? Have you been active, or...
Do you know what information you are sharing with your LinkedIn network?
Understanding the privacy and settings of your LinkedIn profile brings a new level of...
LinkedIn Free Accounts and Premium Subscriptions
‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I...
Generative AI Across Social Media Platforms in 2024
During our monthly social media update sessions we regularly share changes that involve AI. We...