Source: Social Media Today Instagram chief Adam Mosseri has provided some more insight into how its content algorithm measures watch time as a percentage of a video, as opposed to a binary count. Continue reading
Source: Social Media Today LinkedIn is adding another way to measure the impact of your contributions in the app, with some users now able to see impression counts on their comments beneath LinkedIn posts. Continue reading
Source: Social Media Today Along with the release of its latest Grok 3 AI model, X has also announced two new automated ad creation features in the app, which will essentially enable X’s AI systems to help guide your creative and targeting efforts. ...
Source: Techcrunch Meta announced in a blog post on Thursday that it’s now accepting sign-ups for its Community Notes program on Facebook, Instagram, and Threads. Continue reading
Source: Social Media Today YouTube’s announced an expansion of audio replies to comments, while it’s also added a new option that will enable creators to promote their Shorts to a broader audience in the app. Continue reading
Source: Social Media Today Instagram’s rolling out a new element within its Partnership Ads that will enable brands to showcase a creator endorsement within a sponsored comment on a Partnership post Continue reading
Source: Social Media Today Meta’s controversial switch to a Community Notes model, while phasing out third-party fact-checking, is set to get underway very soon, with the company today posting a new overview of how Community Notes will function Continue...
Source: Social Media Today LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications....
Source: Social Media Today Live streams are a key element of TikTok’s broader in-app shopping push, with live-stream shopping now driving the majority of the revenue in the Chinese version of the app. Continue reading
Source: Social Media Today LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and demonstrate ROI from their efforts. Continue reading ...