Snapchat Announces AI-Powered Ad Updates, and Expanded Sponsored Snaps

Source: Social Media Today   Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance.   Continue reading

Source: Techcrunch   Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences.   Continue...

Source: Social Media Today   Snapchat has launched a redesigned Snapchat Family Safety Hub, which will provide easy access to Snap’s parental guidance tools and in-app management options, in order to help parents ensure their kids are safe in the app.  ...