Snapchat Adds New Creator Tools, Updated Analytics Elements

Source: Social Media Today   Snapchat’s looking to become even more important to teen social life, by acquiring calendar-based social app Saturn, which enables users to share their schedules, and arrange meet-ups in the app.   Continue reading

Source: Techcrunch   Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences.   Continue...

Source: Social Media Today   Snapchat has outlined a range of new ad options at NewFronts 2025, including AI-powered budget and bidding options, updates to Sponsored Snaps (its inbox ads), a new music promotion initiative, and more.   Continue...