Source: Social Media Today
TikTok’s added a new goal for its Promote ads, which is its own version of Meta’s “Boost” option, with brands now able to optimize for DMs from potential customers via third-party messaging apps, and not just the TikTok inbox.
Source: Social Media Today TikTok’s announced some new AI-powered elements for its TikTok Symphony brand creation platform, including updated text-to-video creation, image-to-video animation, and more Continue reading
Source: Social Media Today As it continues to develop its in-stream shopping tools, TikTok has launched an expanded badge system to highlight reputable sellers, based on various qualifiers in the app. Continue reading
Source: Social Media Today TikTok is partnering with environmental impact monitoring company Scope3 to provide TikTok advertisers with a new way to measure the carbon emissions associated with their ad campaigns Continue reading.