Welcome to my blog

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This is where I share my top tips for social media planning, LinkedIn, Facebook, Twitter and Instagram.

Key changes to LinkedIn in 2021

    “Change is inevitable. Change is constant” (Benjamin Disraeli) This quote could not apply more accurately to the world of social media. In 2021 LinkedIn continued to see growth from its active users, and surpassed $10 billion in revenue for the first time. The LinkedIn Pressroom notes that LinkedIn now has nearly 800 million members in 200 countries and regions…

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How Social Media Platforms Are Supporting the Climate Change Conversation, and How Businesses Can Get Involved

As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just better, but also greener. Concern over climate change has risen dramatically since the 2015 Paris Agreement, as governments, businesses and individuals recognise climate change as a global priority that can only be tackled by…

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How to Manage Your LinkedIn Presence in 10 Minutes a Day

This article first appeared on Social Media Examiner   Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow? In this article, you’ll find a plan for making the most of your time on LinkedIn to stay visible, build your network, nurture contacts, and find new opportunities. #1: Define Your End…

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LinkedIn Live Series 1: Inspirational Marketers

When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and even convinced some of them to go live on LinkedIn and share some of our dialogue with the wider world! Not only did I enjoy these conversations, but in both the preparation and…

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How to use awareness days for great social media content

Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health campaigns and celebrating key people in history to anything food related. When looking for social…

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