Welcome to my blog

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This is where I share my top tips for social media planning, LinkedIn, Facebook, Twitter and Instagram.

Social Media Is NOT A Strategy

    The word ‘strategy’ is so often misused. Just because something’s important (or new and shiny) doesn’t automatically follow that it needs a strategy. The origin of strategy and tactics lie in military definitions. Strategy represents the overall approach, the direction that should be taken and/or the results that should be achieved. Strategy must identify the nature of the…

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How a LinkedIn post turned me into a CommsHero

  On a Monday morning, August 2014, I posted on LinkedIn: “Why social media shouldn’t replace face-to-face conversation”. It was clearly a subject that resonated – within hours the views passed 1,000 and it kept going (it has now had over 10,000 views). The link was being shared on Twitter and comments were appearing in my inbox. I knew this…

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The importance of keywords for social media

    Keywords have been an important factor in online marketing for a number of years. Anyone with a website will be familiar with Search Engine Optimisation (SEO), of which keywords play a large part. But keywords – the words and phrases people are using to search for something - are also a key part of social media. They are…

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Multiple Twitter Accounts – Do You Really Need Them?

    In training sessions or presentations, people often ask me whether it’s acceptable to have multiple accounts on a single social media platform. The answer is that it depends on the platform. Individuals should only have one Facebook profile and one LinkedIn profile (as per their terms and conditions). A business can have a LinkedIn company page, and use…

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What’s the point of a LinkedIn company page?

  LinkedIn Company Pages. Yes, all business should have one... but they also need to understand and define their role for doing so. I see just three key benefits of Company Pages. Employees When employees link their profile to their employer it allows me to find out more. If I'm on an employee's profile page, I can take a look…

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How 120 characters can make an impact!

    My number one tip for improving a LinkedIn profile, is to take a good look at your headline. You've got 120 characters that need to work hard, get you found and explain what you do. It's the shortest elevator pitch or job interview ever - so make sure you don't just stick with the default current job title…

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Why I switch LinkedIn endorsements off!

  LinkedIn Skills and Endorsements - by the far the biggest subject discussion in any LinkedIn seminar or in-house training session! LinkedIn skills are an important factor in your profile getting found. Anyone searching for a new business contact, supplier or employee will be using skill-related keywords. Therefore, if skills are going to help my profile get found, it's essential…

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The only way to make connections on LinkedIn

    I really value the connections in my network. I rarely add anyone that I haven’t met face-to-face or had ongoing dialogue with via social media, email or telephone. I frequently respond to anonymous LinkedIn connection requests with a message that goes something like this… …………. Thank you for the invitation to connect. I don’t think we have met…

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Don’t let social media replace face-to-face conversation

    Before the internet we wrote letters, made phone calls and met people face-to-face. Things move on, and at a rapid pace. Don’t get me wrong, I love online social networking. I can spend hours ensuring sites such as Twitter and LinkedIn are working hard for my business (and on behalf of my clients business). I also spend hours…

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Engaging with your Social Media Audience

    Guest blog featured on Business2Community, October 2013: Engaging with your Social Media Audience Social media is all about engagement. It’s a two-way conversation in real time that involves both listening and responding. When I talk at events I frequently use the title ‘What’s the point of…’. If I had just one slide and one minute to answer that question…

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