Social Media Week New York 2019

Reading Time: 1 minute Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. As a staff writer I get to attend events (sometimes virtually) and write up some key takeaways. Here’s my articles from Social Media Week New York, May 2019.   GDPR: Tips for the… Read more

How to use social media when you’re attending an event

Reading Time: 1 minute Guest blog for Social Media Week Bristol   When you’ve decided to invest your time in attending an event, it’s important to maximise every opportunity you can to get the most out of it. For starters, why not let your network know that you’ve booked your place. Immediately you will get recognised for your commitment… Read more

How to use awareness days for great social media content

Reading Time: 2 minutes Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health campaigns and celebrating key people in history to anything food… Read more

How to use Facebook Groups to grow your business

Reading Time: 5 minutes There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content to keep your audience interested in your business, to successfully grow your business on Facebook you should also take a look at Facebook Groups. More than 1 billion people use Groups… Read more

Social Media in 2018

Reading Time: 2 minutes In this review of social media in 2018, recorded as a webinar for IPSE, the Association of Independent Professionals and the Self-Employed, I discuss data issues, the latest social media stats, key feature updates for LinkedIn, Twitter, Facebook and Instagram as well as my top tips for getting results from social media.   Data issues Many… Read more

Why it’s time to give up predicting marketing trends

Reading Time: 3 minutes Every year, I check out the industry press round-ups of trend predictions. Most mention some new technology, technology that will ‘come of age’, how we should focus on the customer, how to make better use of data and how the role of the marketer will change. Predictable predictions! As marketers, we are often looking for… Read more