Reading Time: 2 minutesIn this review of social media in 2018, recorded as a webinar for IPSE, the Association of Independent Professionals and the Self-Employed, I discuss data issues, the latest social media stats, key feature updates for LinkedIn, Twitter, Facebook and Instagram as well as my top tips for getting results from social media. Data issues Many… Read more
Reading Time: 3 minutesEvery year, I check out the industry press round-ups of trend predictions. Most mention some new technology, technology that will ‘come of age’, how we should focus on the customer, how to make better use of data and how the role of the marketer will change. Predictable predictions! As marketers, we are often looking for… Read more
Reading Time: 3 minutes I was invited to write content for the Social Media Week website, covering eight events at Social Media Week London, November 2018. Here’s my write-ups… To win at social media you need the best stories In a world where average Facebook video view lengths are less than 2 seconds, Instagram Stories are… Read more
Reading Time: 1 minuteGuest blog for Marketing Donut LinkedIn is the world’s largest professional network, with a mission to connect the world’s professionals to make them more productive and successful To get started with LinkedIn you need to set up both a personal profile and company page – but then what? Luan Wise explains what to do next. Make… Read more
Reading Time: 1 minute Further resources: Multiple Twitter Accounts – Do You Really Need Them? Do you know what information you are sharing with your LinkedIn network? Why you and your business need to have a social media policy Also, check out my free resources for 7-day social media courses and other templates.
Reading Time: 1 minute Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge. It’s the place to connect… Read more