Social Media Updates 2020

Reading Time: 25 minutes The only thing that is constant, is change – particularly when it comes to social media. Every week I review a number of websites so that I can share all the changes in a weekly email newsletter, and update this blog post. They include new features, retired features, brand refreshes, financial reporting, algorithm updates and… Read more

How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

Reading Time: 8 minutes This article first appeared on Social Media Examiner.   Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your… Read more

8 Ways to Use the LinkedIn Mobile App for Business

Reading Time: 10 minutes   This article first appeared on Social Media Examiner. Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. #1: Get More Characters in Your LinkedIn Headline via the Mobile App Whenever… Read more

What are hashtags and how to use them

Reading Time: 3 minutes   Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front of a word or group of words. Hashtags were first used on Twitter, in 2007; now you can use them on most social media platforms. It’s the… Read more

How social media has changed during the Coronavirus crisis

Reading Time: 1 minute This article first appeared in Direct Commerce Magazine, May 2020.   The impact of the Coronavirus crisis is being felt by everyone, within every business across the world. Life has changed, and quickly, in a way that we’ve never experienced before. For retail, some categories have been impacted more than others. The UK government announced… Read more

How to use LinkedIn conversation ads for better conversions

Reading Time: 7 minutes This article first appeared on Social Media Examiner.   Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If… Read more