Social Media in 2018

Reading Time: 2 minutesIn this review of social media in 2018, recorded as a webinar for IPSE, the Association of Independent Professionals and the Self-Employed, I discuss data issues, the latest social media stats, key feature updates for LinkedIn, Twitter, Facebook and Instagram as well as my top tips for getting results from social media.   Data issues Many… Read more

Why it’s time to give up predicting marketing trends

Reading Time: 3 minutesEvery year, I check out the industry press round-ups of trend predictions. Most mention some new technology, technology that will ‘come of age’, how we should focus on the customer, how to make better use of data and how the role of the marketer will change. Predictable predictions! As marketers, we are often looking for… Read more

Social Media Week London

Reading Time: 3 minutes    I was invited to write content for the Social Media Week website, covering eight events at Social Media Week London, November 2018. Here’s my write-ups…   To win at social media you need the best stories In a world where average Facebook video view lengths are less than 2 seconds, Instagram Stories are… Read more

20 top LinkedIn tips

Reading Time: 1 minuteGuest blog for Marketing Donut   LinkedIn is the world’s largest professional network, with a mission to connect the world’s professionals to make them more productive and successful To get started with LinkedIn you need to set up both a personal profile and company page – but then what? Luan Wise explains what to do next. Make… Read more

Personal or Professional? How to Balance Your Brand Online

Reading Time: 1 minute  Further resources: Multiple Twitter Accounts – Do You Really Need Them? Do you know what information you are sharing with your LinkedIn network? Why you and your business need to have a social media policy Also, check out my free resources for 7-day social media courses and other templates.  

4 key metrics every B2B marketer needs to know to track their LinkedIn success

Reading Time: 1 minute  Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge. It’s the place to connect… Read more