When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and...
LinkedIn Live Series 1: Inspirational Marketers
read more
Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
How to Encourage Employees to Share Your LinkedIn Content: 4 Tips
This article first appeared on Social Media Examiner. Need more visibility on LinkedIn? Wondering how to get employees involved with your...
8 Ways to Use the LinkedIn Mobile App for Business
This article first appeared on Social Media Examiner. Do you use the LinkedIn app? Wondering how to get more done for your business using...
What are hashtags and how to use them
Hashtags might sound complicated, but they are actually really simple. You don’t need to apply for one, you just need to add the # symbol in front...
How to use LinkedIn conversation ads for better conversions
This article first appeared on Social Media Examiner. Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn...
Twitter lists
What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed...
How to use LinkedIn ads to reach your target audience
This blog first appeared on Social Media Examiner. Are you reaching the right audience on LinkedIn? Wondering how to better target prospects...
How to use LinkedIn for competitor research
This blog post first appeared on Social Media Examiner. Do you want a competitive edge in your marketplace? Are you using LinkedIn to...
How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard
This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your...
How to use social media when you’re attending an event
Guest blog for Social Media Week Bristol When you’ve decided to invest your time in attending an event, it’s important to maximise every...
