Welcome to my blog

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This is where I share my top tips for social media planning, LinkedIn, Facebook, Twitter and Instagram.

Why I switch LinkedIn endorsements off!

  LinkedIn Skills and Endorsements - by the far the biggest subject discussion in any LinkedIn seminar or in-house training session! LinkedIn skills are an important factor in your profile getting found. Anyone searching for a new business contact, supplier or employee will be using skill-related keywords. Therefore, if skills are going to help my profile get found, it's essential…

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The only way to make connections on LinkedIn

    I really value the connections in my network. I rarely add anyone that I haven’t met face-to-face or had ongoing dialogue with via social media, email or telephone. I frequently respond to anonymous LinkedIn connection requests with a message that goes something like this… …………. Thank you for the invitation to connect. I don’t think we have met…

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Don’t let social media replace face-to-face conversation

    Before the internet we wrote letters, made phone calls and met people face-to-face. Things move on, and at a rapid pace. Don’t get me wrong, I love online social networking. I can spend hours ensuring sites such as Twitter and LinkedIn are working hard for my business (and on behalf of my clients business). I also spend hours…

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Engaging with your Social Media Audience

    Guest blog featured on Business2Community, October 2013: Engaging with your Social Media Audience Social media is all about engagement. It’s a two-way conversation in real time that involves both listening and responding. When I talk at events I frequently use the title ‘What’s the point of…’. If I had just one slide and one minute to answer that question…

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Finding your influencers

    Guest blog for Marketing Donut, October 2013 Recommendations are a vital part of finding answers. We all have people we turn to when we need advice. It could be a parent, boss, friend or colleague. If they don’t have the answer — and they don’t always — we look further afield. Today, more often than not, this means…

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