The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator, tasked...
The CAP Code: What is it and how to stop influencers breaking it
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Luan Wise
Marketing in 2024
To kick off the new year, Professor Laura Chamberlain and I hosted a LinkedIn Live discussion on...
Top Tools To Help You Find Relevant Hashtags
If you're on the hunt for the best hashtag research tools, you're in the right place. Social media...
Social Media for your Business: What to Look Out for in 2024
I recently hosted a webinar with IPSE about social media for businesses and what to look out for...
Book Interview with Alex Gibson, 103.2 Dublin City FM
On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2...
Social Search: What Does This Mean For Marketers?
In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search...
Social Media Algorithms Vs Audience Centricity
We’ve all heard, and likely tried to understand social media algorithms - but how far should we go...
The Relationship Between Social Media and Websites
As marketers, we are often faced with the important question: How do I balance the relationship...
How AI is Changing Social Media Marketing
Andy Lambert and I have been co-hosting a monthly webinar since 2020, unpacking the latest social...
Lia Groves: Life as a Content Creator
Are you an aspiring content creator and/or UGC creator but don’t know where to start? Or, have you...