As Harriet moved from her CEO/Chair role at IBM Asia Pacific to re-locate to the UK, we worked together to share thought leadership content and grow visibility on social media, primarily LinkedIn but also Twitter and Instagram.
Over a period of 18 months (March 2020 to September 2021), we planned our approach, developed a personal website (www.harrietgreen.com), ideated and co-created over 500 LinkedIn posts, including daily updates, monthly newsletters, pre-recorded videos, and live panel interviews (using LinkedIn Live). I helped support Harriet’s passion and 30-year pledge for diversity and inclusion.
>> Watch the International Womens’ Day #ChooseToChallenge Interview Series << The impact of a global pandemic and ongoing lockdowns changed the way everyone lived and worked. Social media content needed to show great empathy to be relevant to the ever-changing situation. Over 50,000 global leaders, aspiring leaders and executives were following and looking to Harriet, as an experienced leader, for much-needed knowledge, support and inspiration. Harriet’s LinkedIn following increased by almost 15,000 over 12 months, and she was included in the list of ten LinkedIn Top Voices UK Influencers 2020. Harriet featured in keynote talks at a number of industry events, appeared on the BBC flagship programme, Question Time and featured in the Financial Times series on ‘Defining Moments’. I was able to support, coach and guide in this important work.
“Luan has great skill in identifying and advising on social media content that will resonate and engage. From looking at data and strong use of analytics, Luan was able to guide and fuse real-time event with my global experience to support, advise, inform and delight my worldwide following to enhance brand, resonance and personal impact.
Luan is highly dedicated to her work; she’s an experienced writer, is super organised, and has strong attention to detail, all whilst juggling high volumes of content. She has a clear sense of what works, is an extremely knowledgeable marketer, a highly professional businesswoman who is open to new approaches, tools and media. I learned much in working with Luan and have no hesitation in recommending her to other businesses and individuals.”