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LinkedIn has launched a new Media Planning API, aimed at agency partners, which will provide data directly sourced from LinkedIn’s platform, including user insights, to assist in strategic campaign planning. Continue reading
This could be handy. Instagram has expanded its new Cutout sticker option to also include videos, enabling you to create animated stickers from any video clip posted in the app. Continue reading
Pinterest announced a new ad deal with Google as the company aims to ramp up its ad revenue. Google is the social platform’s second third-party ad partner after Amazon signed a multiyear deal with Pinterest last year. Continue reading
We want Instagram and Threads to be a great experience for everyone. If you decide to follow accounts that post political content, we don’t want to get between you and their posts, but we also don’t want to proactively recommend political content from accounts you...
LinkedIn’s looking to make it easier to manage your professional interactions in the app, by splitting its “Network” tab into new, dedicated “Grow” and “Catch-Up” feeds, with the latter designed to highlight daily outreach opportunities, while it’s also adding new...
As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app. Continue reading
The recent surprise announcement that Meta will soon be shutting down its Facebook Groups API is throwing some businesses and social media marketers into disarray. Continue reading
On 1 February 2024, LinkedIn shared the following update email:"Two years ago we launched creator mode so members could unlock access to more sharing tools, analytics, and set up their profile to show their audience what they post about on LinkedIn....
After negotiations between TikTok and Universal Music Group failed to reach a new agreement on usage rights, Universal has announced that it will withdraw its music from the app, as of February 1st. Continue reading
Meta has announced a new video ad performance measurement, which will take into account delayed response actions, like visiting a website in a follow-up session, as opposed to tapping through on an ad direct. Continue reading
LinkedIn has launched a new “Website Actions” ad tracking option, which uses the LinkedIn Insight Tag on your website to better connect in-stream activity to web response, helping to optimize ad measurement. Continue reading
YouTube has announced new analytics for Playlists, as well as some smaller tweaks and updates in YouTube Studio to help manage your YouTube content. Continue reading