TikTok Adds ‘Search Insights’ to Better Inform Content Strategies

Mar 13, 2024

TikTok’s rolling out a new analytics element called “Creator Search Insights”, which will provide creators with info on what users are searching for in the app, so that they can customize their content approach in line with interests.

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TikTok Shares a Range of Ad Updates at Its World Event

TikTok Shares a Range of Ad Updates at Its World Event

Source: Social Media Today   TikTok has announced a range of new ad options and tools at its fifth annual “TikTok World” event, including updated audience analytics, new AI-powered catalog ads, improved creator partnership insights, and more.   Continue...

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