In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search and its implications for organisations with Roger...
Social Search: What Does This Mean For Marketers?
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
Social Media Algorithms Vs Audience Centricity
We’ve all heard, and likely tried to understand social media algorithms - but how far should we go in letting them guide our marketing tactics? ...
The Relationship Between Social Media and Websites
As marketers, we are often faced with the important question: How do I balance the relationship between social media and my website? While each...
How AI is Changing Social Media Marketing
Andy Lambert and I have been co-hosting a monthly webinar since 2020, unpacking the latest social media trends, data analysis, insights, and...
Lia Groves: Life as a Content Creator
Are you an aspiring content creator and/or UGC creator but don’t know where to start? Or, have you already started but want to improve your...
Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain
Have you ever stopped to consider the importance of learning in marketing? As someone who considers themselves a lifelong learner, the significance...
Beyond the Tools: Building a Culture for Social Media Success
Have you ever wondered how organisational culture plays a part in social media success? Do you believe that embracing cultural shifts and mindset...
Personal Branding on Social Media: More than just a Buzzword
The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...
Planning for Success – The Research
Planning for Success: A practical guide to setting and achieving your social media marketing goals (available now from Amazon), is research-led....
Purpose-driven content for maximum social media impact
Before we can define goals and objectives for social media marketing, we need to understand our purpose. Simon Sinek has a timeless classic TED Talk...
