Social media isn’t just a place to post updates—it’s a dynamic space where cultural narratives can come to life. To succeed, brands and creators...
Bridging Generations: Using Cultural Insights for Social Media Success
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
How Different Generations Engage with Social Media
Generational labels have become popular ways to describe how different age groups interact with technology, particularly social media. However,...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time...
Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good
On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University... Nearly two-thirds of the global population now use...
Gift Guide for Social Media Managers
Are you a Social Media Manager looking to treat yourself to something that’s both enjoyable and genuinely useful for your work? Nothing says...
Top Video Editing Tools for Social Media Managers
There's no doubt that video content is key right now. From long-form to short-form, on YouTube, TikTok, Instagram, Facebook, and LinkedIn, creating...
From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success
This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The average social media user spends two hours 20 minutes a...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried...
Questions to Ask When Creating Customer Personas
As social media marketers, we must grasp a crucial reality: we are not our target audience. What we do on social media for work is not necessarily...
Thought Leadership and Personal Branding Using Social Media
Authenticity and expertise are essential on social media and thought leadership is key to establishing both. Thought leadership goes beyond sharing...
