Blog

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Learn top tips and best practices for social media planning, LinkedIn, Facebook, Twitter and Instagram.

How to use LinkedIn conversation ads for better conversions

This article first appeared on Social Media Examiner.   Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement…

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Twitter lists

What is a Twitter list? A list is essentially a curated feed of a limited number of accounts. They are a great way to make your Twitter newsfeed more manageable, by grouping accounts together. They can not only help you focus through the fast-paced nature of Twitter, but also help with gathering important insights, to find content to share, and…

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How to use LinkedIn ads to reach your target audience

This blog first appeared on Social Media Examiner.   Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that LinkedIn is the number-one social…

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How to use LinkedIn for competitor research

This blog post first appeared on Social Media Examiner.   Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on…

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How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include: Who viewed your profile Post/article views Search appearances To find your dashboard—which is available on both desktop and mobile—look at the…

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How to use social media when you’re attending an event

Guest blog for Social Media Week Bristol   When you’ve decided to invest your time in attending an event, it’s important to maximise every opportunity you can to get the most out of it. For starters, why not let your network know that you’ve booked your place. Immediately you will get recognised for your commitment to learning. You can also…

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How to use awareness days for great social media content

Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health campaigns and celebrating key people in history to anything food related. When looking for social…

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How to use Facebook Groups to grow your business

There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content to keep your audience interested in your business, to successfully grow your business on Facebook you should also take a look at Facebook Groups. More than 1 billion people use Groups on Facebook every month; they…

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What is LinkedIn Learning?

I’m so proud to be a course instructor for LinkedIn Learning. I now have four courses in the library which can be accessed if you have a LinkedIn Premium account, or courses can be purchased individually. LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful, and so it makes sense to have a learning…

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4 key metrics every B2B marketer needs to know to track their LinkedIn success

  Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge. It’s the place to connect with others who can grow…

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