As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
Being self-employed can be exciting and rewarding, offering the freedom to shape your own career, choose projects that inspire you, and work on your...
Artificial Intelligence (AI) is becoming an integral part of our online experience. From helping social media platforms improve their services to...
Social media managers are always looking for ways to juggle the constant demands of our jobs—content creation, scheduling, engagement, analytics—you...
BookTok (or 'Book TikTok') is a niche community that has taken root on TikTok, redefining how readers around the world discover, share, and engage...
Social media isn’t just a place to post updates—it’s a dynamic space where cultural narratives can come to life. To succeed, brands and creators...
Generational labels have become popular ways to describe how different age groups interact with technology, particularly social media. However,...
A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time...
On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University... Nearly two-thirds of the global population now use...
Are you a Social Media Manager looking to treat yourself to something that’s both enjoyable and genuinely useful for your work? Nothing says...
There's no doubt that video content is key right now. From long-form to short-form, on YouTube, TikTok, Instagram, Facebook, and LinkedIn, creating...
