Welcome to my blog

Reading Time: 2 minutes

This is where I share my top tips for social media planning, LinkedIn, Facebook, Twitter and Instagram.

Social Media Is NOT A Strategy

    The word ‘strategy’ is so often misused. Just because something’s important (or new and shiny) doesn’t automatically follow that it needs a strategy. The origin of strategy and tactics lie in military definitions. Strategy represents the overall approach, the direction that should be taken and/or the results that should be achieved. Strategy must identify the nature of the…

Read More icon