As it continues to refine its in-stream shopping approach, and shift user behaviors around in-app spending, TikTok’s now looking to realign eCommerce partners towards its own native shopping elements, as opposed to linking off to third-party hosting sites. Continue...
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All the TikTok updates you need to know are here. This feed is curated by checking out various trusted websites. Scroll through the headlines or read the full article to find out all the details.
TikTok Now Lets Brands Buy Ads that Appear in the App’s Search Results
TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more...
New TikTok Bans in the US
The City of New York has announced that TikTok is now banned on all city-owned devices, expanding on other federal and state bans of the app on government-owned tools. Continue reading
TikTok Launches New Push to Boost In-App Shopping Activity in the UK
In-stream shopping has become the key revenue driver for the Chinese version of TikTok, and the company is determined to make it a thing in Western regions too, despite limited interest, thus far, from users. Continue reading
TikTok Adds New Required Labels for AI-Generated Content
With the amount of AI-generated content steadily rising, social networks are trying to get ahead of the wave, while also trying to ride it with their own generative AI features. Continue reading
Coming Soon to TikTok in Europe: A ‘For You’ Feed Without the TikTok Algorithm
The video sharing platform has announced that TikTok users in the European Union will “soon” be able to switch off its infamously engaging content-selection algorithm as it prepares to comply with the bloc’s updated digital rulebook. Continue reading
YouTube Adds More TikTok-Like Options to Shorts, Including Collabs and Q & A Stickers
With Shorts consumption rising on YouTube, it’s making a bigger move to take on TikTok head-to-head, with the addition of a range of new, TikTok-like features for Shorts that’ll bring the two platforms into closer parity. Continue reading
TikTok is Adding Support for Text Posts
As Twitter shoots itself in the foot with a rebrand this morning, TikTok has announced that it’s rolling out support for text posts. Although TikTok started off as a platform for short-form video, it later added support for images in an attempt to take on Instagram....
TikTok Launches New Ads Library Tool for EU Campaigns
TikTok has released an updated version of its Ad Library resource, which provides searchable insights into all of the ad campaigns running in the app, with data on ad targeting, regional reach, who paid for it, etc. Continue reading
TikTok Announces New Music Licensing Agreement with Warner Music
TikTok has announced a new partnership with Warner Music, which will see TikTok gain license to Warner’s full music library for use on TikTok, TikTok Music, CapCut, and in TikTok’s Commercial Music Library, in varying form. Continue reading