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TikTok’s eCommerce push is about to be squashed in Indonesia, a key growth market for its in-stream sales push, due to concerns around the impact of TikTok’s shopping tools on the local market. Continue reading
After testing them out with selected users over the past few weeks, TikTok is now officially launching its new in-stream labels for AI-generated content, which will provide an extra level of transparency in the app. Continue reading
TikTok’s looking to provide more insight into the actual performance of TikTok ads, with new Attribution Analytics, which will better connect the dots between ad exposure and conversion. Continue reading
TikTok’s looking to further solidify its connection with the music industry, via a new partnership with Billboard on an official “TikTok Billboard Top 50 Chart”. Continue reading
TikTok’s looking to help marketers better connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a new partnership with TransUnion that’ll facilitate multi-touch attribution within TikTok campaigns. Continue...
As it continues to refine its in-stream shopping approach, and shift user behaviors around in-app spending, TikTok’s now looking to realign eCommerce partners towards its own native shopping elements, as opposed to linking off to third-party hosting sites. Continue...
TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more...
The City of New York has announced that TikTok is now banned on all city-owned devices, expanding on other federal and state bans of the app on government-owned tools. Continue reading
In-stream shopping has become the key revenue driver for the Chinese version of TikTok, and the company is determined to make it a thing in Western regions too, despite limited interest, thus far, from users. Continue reading
With the amount of AI-generated content steadily rising, social networks are trying to get ahead of the wave, while also trying to ride it with their own generative AI features. Continue reading