TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion

Source: Social Media Today   TikTok is the latest social app to jump on the crowd-sourced fact-checking shift, with the platform launching a live test of what it’s calling “Footnotes”, which are user-submitted contextual notes appended to posts.   Continue...

Source: Social Media Today   TikTok’s taking another step towards expanding its in-stream business listings, with the addition of business reviews on selected, location-tagged videos in the app.   Continue reading

Source: Social Media Today   TikTok has announced an expansion of its brand safety and verification partnerships, while it’s also launched a new Brand Safety and Suitability Playbook, which provides more insight into its suite of verification and safety solutions...